The VOS International Designer pavilion has always been committed to creating a strong design atmosphere, bringing together top independent designer eyewear brands from around the world, presenting cutting-edge design concepts and fashion trends. In the upcoming China (Shanghai) International Optics Fair (SIOF) from March 2 to 4, VOS will debut in Hall N1 International Pavilion with a brand-new modern minimalist x industrial style design. Visitors can explore the latest annual styles from over 45 brands in the exhibition area. In addition to traditional powerhouses like Japan, France, and Italy, this year’s zone welcomes brands from Russia, Germany, and the United States, further enriching the brand ecosystem in the VOS pavilion.
▪︎ VOS Pavilion Design ▪︎
▪︎ Exhibiting Brands▪︎
Booth Number: N1A91-1
Exhibiting Company: Kustom Ltd
Exhibiting Brand: ACCRUE
Email: [email protected]
ACCRUE eyewear was founded in 2016 by a team (TEAM ACCRUE) consisting of independent curators, space designers, opticians, eyewear designers, and others from various industries. They draw creative inspiration from artistic styles themed around romance, such as fine arts, literature, film, fashion, design, and pop art, and then launch products in different styles. Under the slogan “wear inspired,” the brand releases products each season based on different themes, allowing customers to gain more life inspiration by wearing ACCRUE eyewear.
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Booth Number: N1A91-2
Exhibiting Company: Leo Optical
Exhibiting Brand: 貞觀謹製
Email: [email protected]
Transcending time with exquisite retro texture, the whispers of Chinese celluloid eyewear craftsmen. Officially registered in 2017, the 貞觀謹製 “Zhen Guan Jin Zhi” eyewear brand actually began producing products as early as 2012, exclusively sold in the eyewear store owned by founder Leo. From limited quantities to now expanding to frontline factories, Leo spent nearly 20 years honing his skills in the eyewear industry, ultimately fulfilling his dream of owning his own brand. “Zhen Guan Jin Zhi” infuses complex cultural heritage and diverse details into the frame structure, crafting celluloid eyewear full of “connotation” through the spirit and temperament of traditional Chinese craftsmen.
Celluloid possesses a unique texture and luster unmatched by other materials, but it has a lower ignition point, and the manufacturing process is entirely handmade, with even Japanese craftsmen using it less and less. “Zhen Guan Jin Zhi” is one of the few brands in China that insists on using celluloid and traditional craftsmanship to produce eyewear.
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Booth Number: N1A91-3
Exhibiting Company: Eyeteam Optical
Exhibiting Brand: YUICHI TOYAMA
Email: [email protected]
Renowned Japanese eyewear designer Yuichi Toyama has over 25 years of experience in eyewear design. He combines his extensive experience with traditional Japanese artisan handcrafting techniques, supplemented by his trusted minimalist design thinking and architectural structural aesthetics, to create his own eyewear brand YUICHI TOYAMA, which aligns with the new definition of “Made in Japan” today. By blending traditional materials, superior quality, and modern styles, he creates innovative designs rich in strong retro vibes, showcasing timeless classic charm.
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Booth Number: N1A91-4
Exhibiting Company: LEOO
Exhibiting Brand: ACEP
Emai: [email protected]
ACEP is an optical technology manufacturer with over 30 years of expertise, specializing in AI-driven measurement solutions. Its technology delivers highly accurate distance and near-vision measurements via a tablet and integrates real-time lens simulation to support premium eyewear presentation. Trusted by leading optical brands worldwide, ACEP invests heavily in R&D, holds key patents, and is committed to responsible, sustainable innovation driving the digital transformation of the optical industry.
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Booth Number: N1A91-5
Exhibiting Company: BLI-DBP / J.F.REY Eyewear Design
Exhibiting Brand: J.F. REY
Email: [email protected]
The story of an independent and visionary brand.
Founded in Marseille in 1985, J.F. Rey has become an international reference in eyewear design. Combining craftsmanship, technological innovation, and bold style, the brand is renowned for its distinctive, colourful frames, celebrated with over 20 prestigious awards. Present in more than 50 countries with its own in-house design studio, it embraces an experimental and avant-garde approach, blending excellence, elegant irreverence, and creativity.
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Booth Number: N1A91-6
Exhibiting Company: MINIMA
Exhibiting Brand: MINIMA
Email: [email protected]
Minima glasses stand out for their understated, minimalist design and unrivalled finesse. Several options are available (lens shapes, bridge or arm length) to ensure a precise and accurate fit for every face. A collection of rimless frames that meets the needs of both functionality and elegance. The Evo and Hybrid rimmed frames, with their recognisable style and pure, elegant design, strike the perfect balance between comfort and style. Minima
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Booth Number: N1A91-7
Exhibiting Company: MUST EYEWEAR LIMITED
Exhibiting Brand: MUSTbygrafix
Email: [email protected]
Precision Engineering in Dialogue with Aesthetics Originating from Rathenow, the optical hub of Germany, MUSTbygrafix inherits two centuries of precision engineering heritage. We select top-grade Japanese β-titanium and Italian acetate, undergoing 150 hours of triple polishing and multi-layer porcelain enamel processes, complemented by a “zero-screw” patented structure, achieving sculptural design and weightless comfort in minimalist lines.
Four Pillar Commitments
- Correction: Rigid structure serves as a reliable base for lenses, ensuring precise and lasting vision.
- Distinction: Rich frame shapes and unique colors create personalized signatures tailored to you.
- Comfort: Pursuing “weightless wear,” the entire series is as light as 3-5 grams, providing a free experience.
- Technology: From precision engineering to virtual try-on, innovative technology runs through the entire selection process.
MUSTbygrafix —— Exclusive, for eyes that appreciate.
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Booth Number: N1A91-8
Exhibiting Company: Concept Eyewear (Asia)
Exhibiting Brand: UNDOSTRIAL
Email: [email protected]
UNDOSTRIAL was founded by designer Lucas de Staël in 2006, with design headquarters in Paris, France. From design, R&D to manufacturing, everything is purely handmade in France. The brand starts from “undo the industrial,” seeking alternatives to defeat industrial production, using artisanal production methods and luxury craftsmanship techniques to meticulously create. The brand uses Swedish medical-grade 0.5mm stainless steel plates exceeding Volvo car steel standards as raw materials, producing high-quality handmade eyewear without screws, hinges, and in one-piece formation.
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Booth Number: N1A91-9
Exhibiting Company: EYEVAN Inc.
Exhibiting Brand: EYEVAN / EYEVAN7285 / 10 eyevan / E5 eyevan
Email: [email protected]
After approximately 40 years, in 2013, a new design team inherited EYEVAN’s craftsmanship and created a collection that embodied what they truly believe to be beautiful today—that collection is EYEVAN 7285.
The design sources for EYEVAN 7285 include vintage eyeglasses, telescopes, hand mirrors, and other antique tools collected by the original design team, as well as man-made structures like buildings that the designers have seen with their own eyes, along with various elements from nature and natural objects.
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Booth Number: N1A91-10
Exhibiting Company: Cache Co
Exhibiting Brand: Lunetta BADA / Filton
Email: [email protected]
Lunetta BADA, which was popular in Japan, Europe, and America in the 1980s, finally returned in 2022 after 30 years of silence! With creativity and fashion sense, Lunetta BADA captures rare elements in the market and, with excellent craftsmanship, once again creates market-leading items. Lunetta BADA’s designs blend retro and modern senses, with innovative color schemes, greatly enhancing the brand’s appeal.
Filton eyewear cleverly incorporates concepts from tailoring clothes, such as buttons and zippers, into eyewear design using different materials and creative inspirations, breaking the boundaries between eyewear and art, allowing the brand to stand out among the blooming Japanese handmade eyewear brands.
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Booth Number: N1A91-11
Exhibiting Company: Sun Po Trading Co.
Exhibiting Brand: YOSHINORI AOYAMA, NOVA / NIWA MASAHIKO / Tsuji Glasses / Kinjiro / Clayton Franklin / AMIPARIS / SABAE OPT / UNION ATLANTIC / PARASITE
Email: [email protected]
Creation and destruction, future and past, harmony and conflict—these concepts can all be embodied in the design works of renowned Japanese eyewear designer Yoshinori Aoyama. Born in Fukui City, Japan, in 1972, Aoyama joined the family business Aoyama Optics in 1999, later studied design at the SSID course held in Sabae City, and founded his own brand FACTORY900 in 2001, fully participating in brand operations. In 2023, Yoshinori Aoyama launched his eponymous brand YOSHINORI AOYAMA, further showcasing his unique design philosophy and artistic style. Sun Po Trading Co is the authorized distributor for this brand in Greater China.
In 2002, eyewear designer Hugo Martin launched the PARASITE spider-type eyewear, followed by the impressive STEREO sunglasses and optical frames, designer brand NOEGO, MONO and AESTERO ski goggles. The coordination of eyewear accessories and clothing will be the future development direction of PARASITE EYEWEAR. PARASITE EYEWEAR has completely changed the design direction of fashion eyewear trends through its innovative “STEREO” four-legged eyewear design.
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Booth Number: N1A91-12
Exhibiting Company: Star Lux Global Limited
Exhibiting Brand: Stapla
Email: [email protected]
Stapla is jointly designed and produced by Hong Kong’s Star Lux Global Limited and Korea’s Hube Eyewear, the parent company of brand Plasta, and was launched simultaneously in Korea and Asia in early 2025. Stapla uses overlapping injection molding technology to create double-layered colors for the frames, presenting variable hues; the brand performs precise processing according to the required styles, strictly controlling dimensional accuracy, balancing aesthetics and fit. The smooth nose pads are precisely processed to achieve angular-free smooth surfaces with a fluent and smooth touch; the screwless hinges strengthen the skeleton structure, with a one-touch assembly design, light and delicate, exuding minimalist texture. The elastic temples have soft elasticity, and the material can be heated for adjustment, paired with anti-slip textures, comprehensively enhancing wearing comfort.
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Booth Number: N1A91-13
Exhibiting Company: Kingvisions Limited
Exhibiting Brand: FreddieWood
Email: [email protected]
FreddieWood is a high-end natural buffalo horn eyewear brand originating from German concepts, blending rigorous German craftsmanship with contemporary design aesthetics to present a pure and restrained luxurious style. The brand selects premium natural buffalo horn and adheres to traditional handmade production processes. Experienced artisans go through multiple meticulous polishing steps to preserve the unique natural textures and warm luster of the horn material, making each pair of glasses one-of-a-kind. Buffalo horn is lightweight and skin-friendly, offering comfortable and stable wear, embodying the ultimate pursuit of functionality and details in German design. FreddieWood is not just eyewear; it is a symbol of rational aesthetics and a refined lifestyle, created exclusively for elites who seek quality and sophistication.
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Booth Number: N1A91-14
Exhibiting Company: KDS Company Ltd
Exhibiting Brand: Brevno
Email: [email protected]
BREVNO is a brand of eco-friendly glasses from Siberia that has been crafting frames for free-spirited individuals in its own production for 10 years. We create glasses from natural materials: wood, recycled plastic, and acetate. Every frame is the result of modern craftsmanship, where nature, technology, and aesthetics come together to give life to a unique product.
Our philosophy is built on freedom, creativity, and an intellectual approach. These values are reflected in every aspect of our work —from material selection to design and manufacturing processes.
BREVNO is for those who are not afraid to be themselves, stand out from the crowd, act, and make mistakes. The heroes of our glasses move the world forward, creating a new, better version of everyday reality for themselves and future generations
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Booth Number: N1A91-15
Exhibiting Company: Chu Xu Brand Operation (Shenzhen) Co., LTD
Exhibiting Brand: April
Email: [email protected]
April is an eyewear brand rooted in Eastern aesthetics and expressed through contemporary design. In its designs, April draws from solar terms, culture, mythology, and daily life, translating Eastern imagery into modern design language and incorporating it into frame proportions, structural details, and material choices. The brand starts with the culturally symbolic Nine-Colored Deer series as its origin, extending to the Four Seasons series (Spring Waves / Midsummer), which emphasizes structure and wearing experience, as well as the Auspicious Light Fragments series, which leans more toward spiritual imagery and collectible attributes. At the product level, April always places wearing stability, facial friendliness, and long-term usage comfort at the core of design, repeatedly refining between sheet materials, titanium metal, and structural craftsmanship, so that the eyewear is not only viewed but also worn and trusted over time.
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Booth Number: N1A91-16
Exhibiting Company: Beijing Nacae Technology Co., Ltd.
Exhibiting Brand: Nacae
Email: [email protected]
Embrace the possibilities of the world, integrate them with oneself through acceptance, and transform external vastness into internal growth, evolving into a more complete and expansive self. Innovation and uniqueness are ways to showcase one’s individuality. Nacae hopes to use eyewear as an outlet for inner emotions and attitudes—no words needed; just by being seen, one can perceive the wearer’s most authentic and deepest feelings.
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Booth Number: N1A91-17
Exhibiting Company: Yunsan Corporation
Exhibiting Brand: pls.pls / Tenxion
Email: [email protected]
pls.pls. showcases unique material development and exquisite craftsmanship techniques. The brand uses the oldest material—celluloid—paired with different structural forms of beta titanium for design creation, while also incorporating natural bamboo into the products. The core of the brand’s spirit always focuses on pure “handcraftsmanship.”
“Comfort, simplicity, innovation” is the brand spirit defined by TENXION. The eyewear is made from ultra-thin and highly extensible beta titanium sheets, paired with beta titanium plates for a dual-metal material construction. At the same time, the brand employs a globally patented screwless lens disassembly structure, utilizing a disassembly design at the nose pad position, allowing for easy manual lens removal. Overall, it perfectly integrates lightweight materials, comfortable functionality, and innovative technology into the product design.
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Booth Number: N1A91-18
Exhibiting Company: Lafont Sas
Exhibiting Brand: Lafont
Email: [email protected]
Lafont perfectly combines tradition and modernity, elevating it into unparalleled exquisite craftsmanship. Whether it’s acetate frames or metal frames, every piece embodies an unyielding pursuit of beauty and refinement, reflecting eternal elegance and Parisian sophistication. Behind each piece is the close collaboration between artisans, designers, and engineers, the crystallization of the pursuit of ultimate perfection. Choosing LAFONT eyewear is an acknowledgment of quality, durability, and the art of French living. Inspired by “Parisianité,” our product series champions bold aesthetic styles, breaking free from the fleeting constraints of fashion and highlighting an eternal and authentic demeanor.
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Booth Number: N1A91-19
Exhibiting Company: Hilx Eyewear
Exhibiting Brand: HILX
Email: [email protected]
The name “HILX” is rooted in a passionate story about adventure, resilience, and pushing limits. It all began with two close friends from Canada, sharing a common love for outdoor sports and a desire to conquer nature. They spent countless hours together on hiking, cycling, and skiing, and this adventurous spirit led them to explore corners of the world—from the rugged mountains of Canada to the diverse landscapes of Asia.
When preparing to create their own eyewear brand, the duo wanted to give it a name that precisely captured the essence of their experiences. They looked back at the hills they had strenuously climbed and relived the exhilarating sense of freedom upon reaching new peaks. Thus, “HILX” was born. “HIL” comes from the hills they conquered, symbolizing various challenges in life; while “X” represents the unknown and infinite possibilities that lie ahead when you step out of your comfort zone.
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Booth Number: N1A91-20
Exhibiting Company: Over The Classic Company Limited
Exhibiting Brand: Mr Leight / Garrett Leight / Lesca Lunetier
Email: [email protected]
The American California eyewear brand Mr Leight was created across generations by Oliver Peoples founder Larry Leight and his son Garrett Leight. The brand draws from Hawaiian indigenous totems that Larry Leight encountered during his young surfing days, incorporating ocean elements such as double fish, shark bone tattoos, coral, and rope shapes into geometric patterns on titanium frames, combined with a self-created C-shaped ergonomic temple, elevating luxury eyewear to a new level.
The same line, Garrett Leight, has long been favored by Hollywood celebrities. The new season, like Mr Leight, shifts production to Fukui, Japan, and collaborates with the top minimalist brand JJJJound to create a unique matte transparent brown Brooks square sunglasses and optical version; it also partners with legendary singer Ozzy Osbourne to create Gothic-style sunglasses, bringing surprises to the market!
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Booth Number: N1A91-21
Exhibiting Company: Koryu Co., Ltd
Exhibiting Brand: Kentaro Saku
Email: [email protected]
Kentaro Saku (Koryu) is a masterpiece meticulously crafted from years of professional accumulation and rich practical experience.
The brand uses 6mm thick solid acetate to create the frame body, not only giving the glasses a distinct visual presence but also presenting a delicate, warm, and layered unique texture based on carefully selected high-quality acetate. The design eliminates all redundant decorations, purely interpreting minimalist and high-end design aesthetics through the material’s own texture and precise, sharp contours, highlighting extraordinary style in subtlety without deliberate ostentation, naturally standing out.
This is an eyewear brand tailored for mature men, suitable for daily wear and long-term companionship, as well as witnessing important moments in various stages of life. Kentaro Saku (Koryu) accompanies every steady and introspective man in the present and will continue to be by their side, witnessing future journeys.
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Booth Number: N1A91-22
Exhibiting Company: Eyepopper Design Limited
Exhibiting Brand: Absolute Vintage Eyewear
Email: [email protected]
Hong Kong fashion eyewear brand Absolute Vintage injects unique local style and distinctiveness into glasses. Our designs blend modern fashion trends with Hong Kong cultural elements, creating stylish eyewear with a retro vibe. We offer a diverse range of styles, including optical glasses, sunglasses, and buffalo horn glasses. We value craftsmanship and quality, ensuring every pair meets high standards. Discover the charm of Absolute Vintage and showcase your personal style and elegance.
VOS | China (Shanghai) International Optics Fair (SIOF 2026)
Exhibition Dates: March 2 – 4, 2026
Exhibition Venue: Shanghai New International Expo Centre, Hall N1 International Pavilion
Transportation:
• Self-driving/Taxi: Please navigate directly to “Shanghai New International Expo Centre Entrance Hall No. 2”
• Metro: Take Line 7 to Huamu Road Station, which leads directly to the Exhibition Hall Entrance Hall No. 2
【Related Article: The 24th China (Shanghai) International Optics Fair (SIOF 2026) Kicks Off from March 2 to 4】