As demand for high-quality eyewear frames and precision optometric technology continues to accelerate across Southeast Asia, the region’s premier annual optics event—ASEAN Int’l Optics Expo 2026 (WOF|Bangkok)—is set to take place from October 9 to 11, 2026, in Bangkok, Thailand.
Bringing together local Thai and international eyewear brands, lens manufacturers, and advanced optometric equipment providers, this trade-only exhibition serves as an essential platform for optical store owners, buyers, and optometrists seeking to expand into the Southeast Asian market, secure independent designer brand agencies, or integrate cutting-edge optical equipment.
01 / A Powerhouse Lineup with Global Trade Buyers
The 2026 expo will gather over 200 renowned brands from more than 10 countries and regions, including SEVEN77, PARSIM, GOTOTI, FANGS, YIFU, ATANA, VANCH, MEILU, SUNSET, HONGCHEN, HELEN KELLER, CONANT, D-PLUS, FOREVER, FIVESTAR, and EASTCONSULT.
The event is expected to attract over 6,000 professional attendees from more than 50 countries and regions, including top-tier industry buyers such as Top Charoen, Better Vision, KT Optical, Executive Optical, 101 Eyewear, AR Group, and Marvel Vision. Whether your goal is sourcing new products, expanding distribution channels, or gaining regional market insights, WOF|Bangkok provides a one-stop business matching platform.
02 / Diversified Themed Zones Showcasing Regional Brands & Innovation
Building upon established highlights—such as the International Brands Zone, Asian Original Designers Zone, and China Danyang Pavilion—this year’s show introduces new specialized areas: South Korea Pavilion, Thailand Pavilion, Smart Eyewear Zone, China Jiangxi Pavilion. Together, these zones present a comprehensive spectrum of fashion-forward design, local craftsmanship, technological innovation, and regional industry clusters.
03 / Concurrently Featured Events: An Upgraded Expo Experience
ASEAN Optics Honor Ceremony:
Recognizing outstanding achievements in the eyewear sector through industry awards, on-site presentations, and brand showcases.
WOF Trade Matchmaking Session:
Utilizing a “pre-matching + on-site face-to-face negotiation” model, this session pairs international buyers with suppliers based on product categories and cooperation goals, supported by dedicated business lounges.
Brand Launch Runway:
Blending Southeast Asian aesthetic trends with product debuts, this dynamic runway transforms product showcases into immersive visual fashion shows.
South Asia Trade Exchange:
Focusing on market opportunities in India and Sri Lanka, this targeted event connects local procurement leaders with brands looking to penetrate the South Asian market.
Brand Global Expansion Forum:
Bringing together featured brands, top buyers, and industry experts to share insights, opportunities, and strategies for global market entry.
WOF Vision Forum:
Featuring three themed summits focused on optical retail innovation, myopia control, visual ergonomics, and personalized lens design, bringing together optometry experts and business leaders to discuss future trends.
04 / Exclusive Buyer Privileges & On-Site Incentives
The organizing committee offers several dedicated perks for pre-registered buyers and attendees:
• Complimentary Coffee Voucher: Pre-registered buyers can redeem one coffee voucher on-site (one per buyer, subject to daily quota allocations on a first-come, first-served basis).
• Custom Microfiber Cleaning Cloth: Available for all on-site attendees (one per person, while supplies last).
• Complimentary Hotel Accommodation (Up to 3 Nights): Open exclusively to international buyers and buyers based outside Bangkok (subject to application approval, business card, and company verification).
• Buyer–Supplier Matchmaking Allowance: Pre-registered buyers participating in designated matchmaking sessions are eligible for allowances of up to 2,000 THB, subject to exhibitor feedback and engagement.
• On-Site Order Rewards: Buyers placing eligible orders during the event can participate in a scratch-card draw (up to 2 chances per buyer, depending on order value) to win premium prizes.
Event Details & Registration
- Dates: October 9–11, 2026
- Location: IMPACT Exhibition Center, Bangkok, Thailand
- Official Website & Registration: https://www.opticsfair.com/
Industry professionals are encouraged to complete online pre-registration in advance to secure badges and unlock exclusive buyer privileges.