The 24th China (Shanghai) International Optics Fair (SIOF 2026) will be held at the Shanghai New International Expo Centre from 2 – 4 March 2026. This year’s theme, “i-Start a New Vision,” reflects a bold commitment to innovation, intelligence, international collaboration, and continuous improvement. The letter “i” encapsulates the spirit of transformation driving the industry forward. At SIOF 2026, attendees will witness the latest product launches from global giants including EssilorLuxottica, Zeiss, Safilo, Marchon, Marcolin, and Silhouette. Alongside them, a strong lineup of outstanding domestic brands will showcase the vitality and craftsmanship of China’s eyewear manufacturing sector.
Hall N1 is the International Hall, bringing together numerous world-renowned brands. Global fashion powerhouses and new spring/summer collections are making their debut, with the International Hall’s brands continuing to stay at the forefront of style, leading the latest fashion trends.
➤ N1D51 Marchon Eyewear (Shenzhen) Co., Ltd.
Marchon Eyewear, a VSP Vision company, is one of the world’s largest eyewear makers and distributors, offering brands like Calvin Klein, Nike, FERRAGAMO, Longchamp, Canada Goose, Columbia to 100+ countries for 80,000+ customers, serving 85 million VSP members with quality eye care and eyewear, and driving sustainability through EYES ON TOMORROW.
Marchon unveils a stellar suite: Calvin Klein distils poised minimalism; Ferragamo breathes four centuries of Florentine mastery into Italian grace; Canada Goose fuses polar heritage with refined northern utility; Nike channels kinetic force through cutting-edge technology; Longchamp murmurs Left-Bank allure. Accompanied by new luminaries, the collections converge where silhouette meets performance and heritage greets horizon a transcultural, sensorial odyssey.
➤ N1C51 PORSA EYEWEAR (XIAMEN) CO., LTD.
PORSA EYEWEAR (XIAMEN) CO., LTD. is the key agent for the Safilo Group in China. Safilo Group is a globally renowned leader in the premium eyewear industry. For over ninety years, it has been dedicated to designing, producing, and distributing sunglasses, prescription frames, outdoor eyewear, goggles, and helmets, maintaining a world-leading position. Guided by its corporate mission “See the world at its best”, the Safilo Group continues to advance with an innovative spirit and a strong sense of social responsibility, inheriting its corporate heritage while stepping into a bright new future.
Safilo Group’s proprietary brands include: Carrera, Polaroid, Smith, Blenders, Privé Revaux, and Seventh Street. It holds a perpetual license for: Eyewear by David Beckham. Other licensed brands include: BOSS, Carolina Herrera, Dsquared2, Etro, Fossil, HUGO, Isabel Marant, Juicy Couture, Kate Spade New York, Kurt Geiger, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, Moschino, Pierre Cardin, PORTS, Stuart Weitzman, Tommy Hilfiger, Tommy Jeans, Under Armour, and Victoria Beckham.
BOSS is a world-renowned luxury brand originating from Germany. Dedicated to designing and selling high-end women’s and men’s fashion and accessories.In 2006, Safilo Group was authorized to design and produce the eyewear series. BOSS brand exploration is boundless, never stopping, witnessing the self dominated brand aesthetics.
Known for its exquisite tailoring and elegant design, PORTS creates sophisticated and elegant modern fashion pieces for a new generation of elite women in the workplace. PORTS design upholds the traditional classic silhouette, conveys the global spirit, and combines rich materials, colors and textures from all over the world. Through the iconic tailoring and haute couture of PORTS, the elegant style and exquisite concept are beautifully displayed, highlighting the classic and meaningful quality.
Polaroid Eyewear is a pioneering international eyewear brand, named after an invention that changed the global technology and optics field: polarizing lenses. Since Dr. Edwin Land founded the brand in 1937, Polaroid has become a leader in the field of polarizing lenses. In April 2012, Polaroid Eyewear officially joined the Safilo Group. Since 2022, Polaroid Eyewear have launched a rainbow series of products for the Chinese marketing, with a rich product style that covers different consumer groups and is highly favored by Chinese consumers.
➤ N1C41 ARTS OPTI LAB CO., LTD.
Vision Eyewear Group (Art Optical Group), in partnership with AMOS and the Intelligent Wearables 5S Zone, proudly makes its grand debut — with AI technology at the core, leading the smart wearables sector to an entirely new level of excellence!
▲ STEPPER frames are meticulously engineered with Asian facial anatomy in mind, delivering exceptional fit and ultimate all-day comfort. Renowned worldwide for superior quality and unparalleled wearing experience!
▲ Driven by innovation and grounded in professional expertise, STEPPER lenses usher in a new era of comfortable vision — committed to providing every user with crystal-clear, fatigue-free visual performance!
▲ The STEPPER OPTI AI Intelligent Refraction System deeply explores the boundless potential of smart optometric technology, spearheading industry transformation and driving forward-thinking innovation!
➤ N1D41 Marcolin Eyewear (Shanghai) Co., Ltd.
Marcolin is a worldwide leading company in the eyewear industry founded in 1961 in the heart of the Veneto district. It stands out for the unique ability to combine craftsmanship with advanced technologies through the constant pursuit of excellence and continuous innovation.
Marcolin group boasts a diverse brand portfolio including ic! berlin, TOM FORD, ZEGNA, adidas, BMW, and others, with products ranging from luxury high-end to fashion-forward casual collections. Leveraging its global network and commitment to sustainable development, Marcolin delivers high-quality, excellently designed eyewear products to markets worldwide.
Convenient Arrival, Hassle-Free Travel
By Metro: Take Metro Line 7 to Huamu Road Station, which directly leads to the venue’s Entrance Hall 2.
By Car / Taxi: Please navigate directly to “Shanghai New International Expo Centre Entrance Hall 3” (or “SNIEC Entrance Hall 3”).