Always redefining visual imagination, the trendsetting Korean eyewear brand GENTLE MONSTER is breaking the mold yet again. The brand has just unveiled its “2026 Veggie Collection,” a line inspired entirely by vegetables. From frames that echo organic silhouettes to temples mimicking stems, leaves, and caps, the collection infuses natural vitality into a uniquely original folding eyewear design that is as playful as it is innovative.
Featuring 10 distinct folding styles, the collection seamlessly blends convenience with utility. Each pair comes with a compact eyewear pouch and a randomly selected “ugly-cute” veggie doll keyring. With 12 different keyrings to collect, they are perfectly quirky and adorable!
A Surreal Campaign Starring aespa’s Karina and Yosh Yu
The campaign imagery for the new collection stars Karina, a member of the K-pop group aespa, alongside actor Yosh Yu. Set against a barren, desolate wilderness, Karina’s aesthetic obsession with tomatoes collides with Yosh’s intense, brooding gaze at the greens. Together, they transform the protagonists’ eccentric obsessions into a strikingly surreal visual narrative.
Classic Silhouettes Meet Avant-Garde Design
Beyond the vegetable-inspired showpieces, the collection also offers classic, versatile frames. Covering highly wearable shapes like oversized squares, ovals, and cat-eyes, it ensures that even fashion lovers with a more minimalist, understated style can find their perfect match.
▲ Vert 02(CM) – HK$2,520
▲ Aden 02(GRM) – HK$2,520
▲ Tofi 02(CM) – HK$2,580
▲ Mori 02(GR) – HK$2,480
▲ Oatt 02(C) – HK$2,320
▲ Ivy IVD1 – HK$2,380
▲ Jasmin 01(V) – HK$2,320
▲ Harv T1 – HK$2,380
Immersive Global Pop-Ups: Enter the World of “Veggiemon”
To celebrate the launch, GENTLE MONSTER is bringing its whimsical world to life with interactive pop-up spaces across six global cities. Centered around a massive tomato installation, these spaces immerse visitors in an ecosystem populated by fantastical vegetable creatures called “Veggiemon,” allowing consumers to experience the playful charm of the Veggie collection firsthand.
The collection will be officially available starting June 6 at Gentle Monster’s online store and offline boutiques. Fashion enthusiasts can head over to gentlemonster.com right now to explore this delightfully playful new collection.