MASUNAGA SS2025 Collection: A Closer Look at 9 Key New Pieces

As a representative of Japan’s century-old handcrafted eyewear tradition, MASUNAGA has consistently garnered the support of eyewear enthusiasts through its exceptional craftsmanship, innovative design, and elegant sophistication. This season’s new collection perfectly blends classic elements with modern aesthetics. Whether featuring delicate metal lines or bold frame designs, each piece showcases the brand’s commitment to detail and comfort. Every new creation continues the brand’s legacy of high quality, offering fresh options for those seeking unique styles and an exceptional wearing experience.

Model: GLIDE

▲ GLIDE, a double bridge frame with an iconic round shape, is new to the series, which features triple metal structure constructed by the rim bar, super thin rim, and inner rim. It introduces a new formal style with its smart impression. The super thin rim bar is pressed to a 90-degree angle from 0.6mm titanium material. Beautiful stripe patterns on the bridge and temples, and functional rim lock on the backside of the bridge give the frame a refined look from any angle.

Model: GMS112P

▲ A semi-rim combination frame in an attractive small square shape. The beauty of the lines is evident in every detail, such as the bridge and the curve from the end-piece to the temple. Color #35 NAVY/DEMI features a rich coloring archived by naturally combining soft black rims and demi-colored temples, giving the frame an intellectual and stylish impression.

Model: NEW SWING

▲ NEW SWING is an updated model of the popular frame SWING. This brow type frame with all-metal construction features the same structure as IMAGINIST. The detailed designs, such as the streamlined one-piece brow parts and slim, sharp temples, enhance the frame’s rich appearance. NEW SWING is available in the same color variations as IMAGINIST, #19 BLACK, #29 BLACK/GOLD, and #35 DBL/GRY, and is recommended for those seeking a more stylish look.

Model: LEGATO

▲ LEGATO, in a wellington shape with deeper depth, is new to the acetate series, which showcasing the smartness of MASUNAGA since 1905. The dented bridge part adds a movement to the frame, creating a unique form. It is shaped by cutting out from a 6mm thick acetate. The smart impression of the frame is achieved through the combination of end-pieces with accent color and the beautiful metal temples with bold yet smooth lines.

Model: GMS-129T

▲ GMS-129T, a new model to the GMS-128T family, is a minimal double bridge frame. It features a small, soft teardrop shape. The temples have a smooth touch and have details like a fountain pen. This combination of classic and modern elements makes the frame attractive. GMS-129T is available in three colors. Color #21 Gold showcase an antique finish on the temple bulge with printed blue tortoise pattern on the gold bases. 

Model: RONDE

▲ A large round shaped frame with exquisite balance. While round shaped frames tend to have a vintage feel, through MASUNAGA’s filter, the frame finished elegantly by carefully choosing the silhouette, materials, and coloring. #14 GRY/GP has elegant and sophisticated look in tope color which adds both chicness and matured beauty.

Model: VIVACE

▲ The lens shape evokes the oversized frames that were popular back in 1960s to 1970s. VIVACE features the front with television cut, creating a three-dimensional design, and the slimmer metal temples. These combinations of MASUNAGA’s sophistication create this elegantly finished frame that seamlessly blends into the modern era.

Model: 光輝 108

▲ The wellington shape with edgy topline expresses smartness. The iconic combination of solid washer and hexagonal screw add accent to the frame, enhancing the overall look. The geometric pattern, inspired by the fractal structure, is engraved on the temple core. Unlike caulking or embedding, KOKI 108 applies machined parts with screws. The craftsmanship is evident in every detail.

Model: MAX

▲ New to our popular polarized sunglass series, MAX is a unisex frame in a small teardrop shape. It features the inner rim with a side-shield design which is cut out from a 6mm thick acetate material. MAX is available in three colors. In addition to the classic Black/Gold and Black/Navy, Color #S31 GoldⅡfeatures an authentic color combination of dynamic patterned inner rims with gold and taupe tones.

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