MOSCOT Introduces Spring 2019: All Roads Lead to MOSCOT

MOSCOT, the iconic New York City eyewear company, introduces a bold new collection of MOSCOT Originals for Spring 2019. Inspired by the Lower East Side, where MOSCOT has called home for over a century, the new campaign taps into the iconic downtown scene that happened right outside its doors in the 60s and 70s. The Spring 2019 campaign pays homage to the zeitgeist of the Bowery and its amalgam of musicians, painters, writers, artists, and revelers alike that defined an iconic era when strolling through the Lower East Side would quite literally mean taking a walk on the wild side. Shot on film and digital mediums, the mix of old and new in the Lower East Side is further brought to life in the black-and-white campaign images. The collection celebrates the true Originals – the urban, independent, creative thinkers who walked through MOSCOT doors through the decades, proving that, indeed all roads lead to MOSCOT.

The craftsmanship in MOSCOT frames come to a focus as Zack Moscot, 5th Generation & Chief Creative Officer, brings classic and functional details to life such as a Clip-flip that turns an optical frame into a sunglass with a smooth 180-degree rotation, beveled edges on bold chunky acetates that nod to the tastemakers and visionaries of the past, and a savvy combination of metal and acetate that offers the best of both worlds in a new iteration of the iconic LEMTOSH. The collection is rounded out with perfectly round frames that showcase heritage details such as authentic cable temples and filigree motifs, ensuring even the smallest design details are never overlooked.

The MOSCOT Experience at Visual Culture

MOSCOT is currently cooperating with local eyewear concept store Visual Culture to bring iconic MOSCOT look to the two branches, one in Causeway Bay and another one in Tsim Sha Tsui. Entrance of Causeway Bay store is redesigned in shocking yellow with large MOSCOT logo. Inside we can see ample ornament and props which show DNA of the brand. Besides the launch of new Spring Summer collection, MOSCOT is also releasing Asian fitting version for some signature models like Lemtosh, Miltzen, Nebb, Frankie and Arthur. Featuring lifted nose pad to create better comfort. A more important news to MOSCOT fans is that the most sought after Lemtosh Classic Havana is coming back again. Its first debut was in 2013, in collaboration with fashion brand CMSS and Shawn Yu. The fervent demand for this iconic model has finally brought it back again.

*Shop collaboration will end on July 11