Promoting the power of independent eyewear design and fostering the growth of niche, original brands has always been the core mission of the VOS International Designers Zone. With its unique exhibition style, VOS gathers high-quality independent eyewear brands worldwide to convey cutting-edge design concepts and fashion aesthetics. It has become a must-visit destination for high-end buyers seeking high-value new products.
The 37th China International Optics Fair (CIOF) in Beijing will open from September 8 to 10. VOS will bring together 9 exhibitors presenting 30 unique independent eyewear brands from China, Japan, South Korea, Germany, and beyond in the International Hall. Featuring diverse design styles, it promises a sensory feast of texture and creativity for the industry.
▪︎ Exhibiting Brand Overview ▪︎
Booth No.: 1460-1
Company: EYEVAN Inc.
Exhibiting Brand: EYEVAN / EYEVAN7285 / 10 eyevan / E5 eyevan
Email: [email protected]
Founded in 1972 with the concept of “eyewear as fashion,” EYEVAN was born as Japan’s first fashion eyewear brand. Drawing inspiration from Japan’s unique aesthetic and serene culture, combined with world-renowned craftsmanship, the brand elevates eyewear into a stylish accessory. In 1985, through the keen vision of an eyewear shop in Los Angeles, the brand expanded globally.
- EYEVAN: Focuses on Japanese minimalism and American vintage, creating versatile classic pieces for daily wear.
- EYEVAN7285: Named in tribute to two pivotal years for the brand (1972 and 1985). The design blends architecture and antique inspiration, presenting high-end vintage through intricate engraving and deconstructivist aesthetics.
- 10 eyevan: Guided by the concept that “beautiful tools are made of beautiful parts,” using 10 custom top-tier components to push minimalism and quality to the extreme.
- E5 eyevan: Focuses on comfort, durability, and ergonomic weight distribution, tailored for lightweight, practical wear.
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Booth No.: 1460-2
Company: Shanghai Pinyi Industrial Co., Ltd.
Exhibiting Brand: DUN / SLEND
Email: [email protected]
Located in Sabae, Fukui Prefecture—the heart of the global eyewear industry—Sanko Optical brings over a century of heritage, craftsmanship, and trust, delivering forward-thinking products.
DUN: Aims for ultimate global wear comfort. Components are prototyped to a precision of 1/100th of a millimeter to maximize material potential, resulting in a soft, gently wrapped fitting experience.
SLEND: Merges fine engineering with lightweight minimalist aesthetics. Eliminating unnecessary decoration, it highlights structural beauty to deliver instant comfort and a subtle, distinctive style.
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Booth No.: 1460-3
Company: SUN PO TRADING CO.
Exhibiting Brand: YOSHINORI AOYAMA / NOVA / TITANOS / Masahiko Niwa / Tsuji Glasses / Clayton Franklin / AMIPARIS / isoTope / SABAE OPT / UNION ATLANTIC / PARASITE / Kinjiro / Shojiro
Email: [email protected]
Established in Hong Kong in 1991, Sun Po Trading Co. is an agent, distributor, and wholesaler of artisanal eyewear across the Asia-Pacific region. Its portfolio features handcrafted brands from Japan, South Korea, Europe, and the US.
Premier Japanese designer Yoshinori Aoyama’s self-titled brand creates new perspectives for titanium frames by creating value through dynamic contradictions. Brands like Masahiko Niwa, NOVA, and SABAE.OPT craft their frames by hand in Fukui Prefecture to showcase a century of optical artistry.
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Booth No.: 1460-4
Company: MUST EYEWEAR LIMITED
Exhibiting Brand: MUSTbygrafix
Email: [email protected]
Originating from Rathenow, Germany’s optical hub, MUSTbygrafix brings two centuries of precision engineering. Using premium Japanese β-titanium and Italian acetate, the frames undergo 150 hours of triple-polishing and multi-layer porcelain glazing. Featuring a patented screwless structure, they balance sculptural design with featherlight comfort.
Four Pillars:
Correction: Rigid structure offers a secure base for accurate, lasting vision.
Distinction: Diverse shapes and distinct colors create a personalized signature.
Comfort: Lightweight design weighing just 3–5g for near-weightless wearing.
Technology: End-to-end technological innovation from precision engineering to virtual try-ons.
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Booth No.:1460-5
Company: Shenzhen Leo Optical Co., Ltd.
Exhibiting Brand: Zhen Guan Jin Zhi 貞觀謹製
Email: [email protected]
Transcending time with exquisite retro texture, the whispers of Chinese celluloid eyewear craftsmen. Officially registered in 2017, the 貞觀謹製 “Zhen Guan Jin Zhi” eyewear brand actually began producing products as early as 2012, exclusively sold in the eyewear store owned by founder Leo. From limited quantities to now expanding to frontline factories, Leo spent nearly 20 years honing his skills in the eyewear industry, ultimately fulfilling his dream of owning his own brand. “Zhen Guan Jin Zhi” infuses complex cultural heritage and diverse details into the frame structure, crafting celluloid eyewear full of “connotation” through the spirit and temperament of traditional Chinese craftsmen.
Celluloid possesses a unique texture and luster unmatched by other materials, but it has a lower ignition point, and the manufacturing process is entirely handmade, with even Japanese craftsmen using it less and less. “Zhen Guan Jin Zhi” is one of the few brands in China that insists on using celluloid and traditional craftsmanship to produce eyewear.
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Booth No.:1460-6
Company: 101 Studio Limited
Exhibiting Brand: OUTDOOR PRODUCTS
Email: [email protected]
Born in California with over 50 years of heritage, OUTDOOR PRODUCTS is a premium outdoor lifestyle brand that embeds the spirit of “Life is a Journey” into every design. Inheriting its core DNA of lightweight comfort, the brand introduces its eyewear collection—seamlessly blending performance and style. Engineered for versatility and effortless convenience, it transitions seamlessly between urban hustle and outdoor escape. Break free from boundaries, move with confidence, and define your own outdoor lifestyle.
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Booth No.: 1460-7
Company: Yunsan Corporate
Exhibiting Brand: pls.pls / Tenxion
Email: [email protected]
pls.pls. showcases unique material development and exquisite craftsmanship techniques. The brand uses the oldest material—celluloid—paired with different structural forms of beta titanium for design creation, while also incorporating natural bamboo into the products. The core of the brand’s spirit always focuses on pure “handcraftsmanship.”
“Comfort, simplicity, innovation” is the brand spirit defined by TENXION. The eyewear is made from ultra-thin and highly extensible beta titanium sheets, paired with beta titanium plates for a dual-metal material construction. At the same time, the brand employs a globally patented screwless lens disassembly structure, utilizing a disassembly design at the nose pad position, allowing for easy manual lens removal. Overall, it perfectly integrates lightweight materials, comfortable functionality, and innovative technology into the product design.
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Booth No.: 1460-8
Company: Cache Co
Exhibiting Brand: Lunetta BADA / Filton
Email: [email protected]
Born in Daikanyama in 1984, Lunetta BADA defined the bold, optimistic energy of Japan’s iconic 80s boom. Renowned for its arresting presence and avant-garde aesthetic, the eyewear brand sparked a fashion movement—captivating cultural icons and turning heads across Europe and North America.
Following a quiet hiatus in the early 1990s, Lunetta BADA made a legendary comeback in 2022. Reclaiming its place at the forefront of eyewear, the brand launched a sensational revival collection that reignited immediate global conversation.
The inaugural relaunch collection reimagines the brand’s most iconic 80s silhouettes. Characterized by substantial volume and futuristic architecture, each frame is meticulously refined in proportion and color palette—delivering a modern edge tailored for fashion connoisseurs across generations.
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Booth No.:1460-9
Company: Kustom Ltd.
Exhibiting Brand: ACCRUE
Email: [email protected]
ACCRUE eyewear was founded in 2016 by a team (TEAM ACCRUE) consisting of independent curators, space designers, opticians, eyewear designers, and others from various industries. They draw creative inspiration from artistic styles themed around romance, such as fine arts, literature, film, fashion, design, and pop art, and then launch products in different styles. Under the slogan “wear inspired,” the brand releases products each season based on different themes, allowing customers to gain more life inspiration by wearing ACCRUE eyewear.
37th China International Optics Fair (CIOF) – VOS International Designers Zone
Date: September 8–10, 2026
Location: Beijing | China International Exhibition Center (Chaoyang Hall) | International Hall 1, Booth 1460
Transportation:
Car / Taxi: Navigate to “Gate 3, China International Exhibition Center (Chaoyang Hall)”
Metro:
Subway Line 10 to Sanyuanqiao Station (Exit C), approx. 10-minute walk
Subway Line 13 to Liufang Station (Exit B), approx. 10-minute walk