The VOS Pavilion, curated and hosted by V.MAGAZINE, is set to elevate the design narrative at this year’s show. Dedicated to championing global independent eyewear design, the zone brings together world-class brands to showcase cutting-edge concepts and the latest seasonal trends.
Making its highly anticipated debut at the upcoming 2026 Xiamen International Optics Fair (XMIOF) from June 23–25 (Hall C4, Booth C4T07), the VOS Pavilion will feature seven premier exhibitors. This curated collective boasts a diverse, international lineup from China, Japan, South Korea, Germany, France, and Italy. The showcase seamlessly bridges traditional artisanal craftsmanship with modern innovation—including an award-winning, AI-driven smart optometry solution—offering visitors a truly immersive visual feast of creativity, precision, and quality.
Featured Exhibitors
Stapla
Booth: C4T07-2
Brand Profile: Stapla redefines eyewear through masterful craftsmanship and an uncompromising focus on comfort. Every frame reflects thoughtful engineering. Utilizing advanced overmolding technology, the brand creates dual-layered colorways that capture a dynamic, shifting palette. Each piece is precision-engineered to ensure a flawless fit without sacrificing aesthetics. The rounded nose pads undergo rigorous finishing to deliver an edge-free, seamless tactile experience. Further elevating its minimalist aesthetic, the screwless hinge design reinforces the frame’s structural integrity, while the one-touch assembly ensures a lightweight yet durable feel. Complete with flexible, heat-adjustable temples and anti-slip grooving, Stapla delivers unparalleled, all-day wearability.
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MATSUDA
Booth: C4T07-3
Brand Profile: As a legendary pioneer of Japanese artisanal eyewear, MATSUDA operates on the core philosophy of “Old World Technique, New World Expression.” The brand elevates eyewear from a simple optical tool into a powerful statement of personal style. Every single frame is handcrafted in Japan by master artisans through a painstaking 200-step process. Rooted in a reverence for heritage and a passion for avant-garde design, MATSUDA creates deeply expressive, timeless wearable art.
Also Featuring: VioRou, Viktor & Rolf
▲ Celebrated for its vibrant and colorful design philosophy, the Japanese eyewear brand VioRou masterfully blends bold aesthetics with thoughtful functionality. Unlike the trend of oversized frames—which can make high-prescription lenses look thick and heavy while visually shrinking the wearer’s eyes—VioRou deliberately crafts its collections with sophisticated, smaller silhouettes. By striking a perfect balance between color and line, the brand creates stylish, easy-to-wear frames that beautifully complement all genders.
▲ Viktor & Rolf eyewear translates the Dutch luxury fashion house’s provocative haute couture and surrealist design approach into sophisticated, wearable art. Known for blending modern trends with nostalgic vintage elements, the frames feature unexpected elegance, theatrical shapes, and distinct accents like the brand’s iconic wax seal.
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ACEP
Booth: C4T07-4
Brand Profile: With over 30 years of expertise, ACEP is a leading optical technology manufacturer specializing in high-precision, AI-powered measurement solutions. In 2025, the brand won the prestigious SILMO d’Or award in Paris in the Material/Equipment category for its groundbreaking Smart Mirror AI technology. This innovation allows eye care professionals to instantly capture near and distance measurements via a tablet, utilizing real-time lens simulations to seamlessly present premium lens solutions to clients. Backed by heavy R&D investment and numerous core patents, ACEP is dedicated to driving the digital transformation of the optical industry in a responsible and sustainable way.
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TAVAT
Booth: C4T07-5
Brand Profile: TAVAT seamlessly fuses the time-honored heritage of Northern Italian craftsmanship with state-of-the-art technology, resulting in iconic designs defined by mechanical aesthetics and structural power. Rejecting mass production, TAVAT remains committed to limited, small-batch runs. The creation of each frame is a meticulous and time-intensive journey, often taking upwards of nine months from initial concept to completion and requiring over a hundred manual steps. Throughout production, every component undergoes stringent quality control to ensure that art and engineering align with microscopic tolerances.
Also Featuring: MARKUS T, JinrokuSaku
▲ Handcrafted in Germany, MARKUS T eyewear represents the absolute pinnacle of lightweight durability. The brand utilizes high-performance, proprietary materials: TMi synthetic material and premium titanium. TMi flawlessly combines toughness with an featherlight feel, while remaining highly resistant to sun exposure and fading. Additionally, MARKUS T incorporates a medical-grade alloy known for its exceptional elasticity and high flexibility, ensuring the frames are incredibly durable and highly resistant to breakage.
▲ Hailing from Fukui Prefecture—the holy land of Japanese eyewear—JinrokuSaku is a premier handcrafted eyewear brand. The brand’s name pays homage to the region’s ancient title, while “Jinroku” is a dedication to the founder’s father, who was himself a master artisan. Through the brilliant collaboration between senior craftsmen and designer Narishi Kometani, JinrokuSaku seamlessly blends a century of traditional craftsmanship with innovative design, earning high acclaim among handcrafted eyewear enthusiasts worldwide.
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NACAE
Booth: C4T07-6
Brand Profile: Nacae believes in embracing the vastness of the world to fuel internal growth, allowing the wearer to evolve into a more complete, expansive version of themselves. Innovative and distinct, Nacae eyewear serves as an authentic outlet for inner emotions and personal attitudes. Without saying a word, the design speaks for itself—allowing onlookers to instantly perceive the wearer’s truest and deepest identity.
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JULIO EYEWEAR
Booth: C4T07-7
Brand Profile: JULIO Eyewear focuses on high-end design and exceptional quality, combining ultra-lightweight titanium with advanced polarization technology to deliver a remarkably comfortable and crisp visual experience. Guided by a modern, minimalist aesthetic, the brand perfectly balances functionality with high fashion, catering to discerning consumers who demand both a premium lifestyle and bold self-expression.
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MUSTbygrafix
Booth: C4T07-8
Brand Profile: Upholding the rigorous standards of “Made in Germany,” MUSTbygrafix translates top-tier engineering into exceptional design. The brand seamlessly integrates vision correction, aesthetic elegance, and wearing comfort, striking the ultimate balance between fashion and tech. Specializing in ultra-thin β-titanium frames, their signature “screwless” construction is not just a statement of engineering integrity, but an elevation of eyewear into a higher aesthetic echelon.
VOS | 2026 Xiamen International Optics Fair
Dates: June 23 – 25, 2026
Venue: Xiamen International Conference & Exhibition Center, Hall C4, Booth C4T07