Ray-Ban has officially announced global fashion icon and BLACKPINK member, Jennie, as its latest Global Brand Ambassador—a move that has instantly set social media ablaze. While Ray-Ban has long been the definitive symbol of classic American minimalism, Jennie’s signature “effortless luxury” and rebellious edge breathe fresh, contemporary life into the brand’s heritage.
According to Ray-Ban, Jennie was chosen for her innate “effortless chic” and her fearless commitment to self-expression, qualities that align perfectly with the “Genuine” spirit the brand has championed for decades. Through this powerhouse collaboration, Ray-Ban aims to leverage Jennie’s unrivaled influence among younger generations to further solidify its standing as a premier fashion authority for a new era.
In the initial campaign film and stills, Jennie is seen sporting an array of standout frames. The lineup includes the Ray-Ban Meta Blazer Optics (set for release on April 14), the Ray-Ban Daddy-O (described as a “Jennie essential”), the Alix, the Drea, and several selections from the Ray-Ban Asian Design Series. The creative direction thoughtfully incorporates deep crimson tones—a sophisticated nod to her professional moniker, “Jennie Ruby Jane”—while accentuating her uniquely cool and enigmatic aura.
To all the BLINKs out there: are you ready to pick up your pair?
Photo: Ray-Ban