Once again, Milano will become the global capital of eyewear as it hosts MIDO 2026 — the international trade fair that has been shaping the evolution of the industry for over fifty years.
Far more than a trade show, MIDO is where people, ideas, and business converge. From leading global brands to pioneering start-ups, from designers to opticians, over 1,200 exhibitors and professionals from 168 countries gather to explore trends, innovation, and creativity.
– Step inside the Academy Area, where design and experimentation collide.
– Discover the Design Area, the birthplace of tomorrow’s style.
– Meet the new visionaries in the Start Up Area and the inspiring talks on The Vision Stage.
And then, the Lenses, Design Tech, Tech, and FAiR East areas: at the heart of MIDO beats a spirit of innovation and sustainability, redefining every year the art of eyewear, blending beauty, technology, and responsibility.
Photo by Tullio M. Puglia/Getty Images for Mido
And this year, Milano shines even brighter as the city prepares to welcome the Winter Olympics. Its international atmosphere will add an extra spark to MIDO’s already vibrant energy.
Fair Dates: 31 January – 2 February 2026
Fair Location： Rho Fiera Milano