Since 2004, V.MAGAZINE has organized the VOS (Visionaries of Style) designer brand area at the Hong Kong International Optical Fair each year, becoming a driving force behind this trend. VOS showcases independent eyewear brands from around the globe, opening doors to the markets of Hong Kong, mainland China, Southeast Asia, and the entire Asian region. These brands are known for their distinctive designs and unique styles, making VOS a must-visit highlight of the fair.
The exhibit brands this year come from various countries, including Hong Kong, Mainland China, Japan, South Korea, Italy, Germany, and Switzerland, all with an excellent market reputation. We look forward to every design-loving, individuality-seeking buyer finding surprises here!
Exhibit Brand: BLAKE KUWAHARA, MARKUS T, TAVAT
Booth: GH-A18
Company: Power Bloom Limited
Email: [email protected]
Blake Kuwahara is an eyewear brand that merges art, architecture, and culture into sophisticated, handcrafted frames. Each piece is designed to enhance the wearer’s personality, not define it, emphasizing both aesthetics and comfort. Through laborious techniques like laminated “frame-within-a-frame” construction, the brand creates a modern yet familiar tension between form and color. Every frame is meticulously handcrafted, highlighting nuanced details and superior craftsmanship. The result is eyewear that is both artful and wearable—reflecting a soulful, tactile, and highly curated sensibility.
LIGHT, DURABLE GLASSES 100% HANDMADE IN GERMANY.
Authentic, genuine, unique – manufacture and product alike: MARKUS T design and produce light and durable glasses in the unique working atmosphere of a redeveloped grain distillery in Isselhorst near Gütersloh, their pure design underlining the look of the wearer without turning them into someone else. Each pair of glasses is unique because it is manufactured 100% by hand for you here in East Westphalia.
QUALITY WITHOUT COMPROMISE DUE TO EXCLUSIVE MATERIALS
MARKUS T works with functional and exclusive materials: TMi and titanium. TMi is a synthetic developed and patented just for MARKUS T that unites two seemingly contradictory properties. It is tough, retains its shape and at the same time is extremely light. Sunlight? It could never affect the color. It is also recyclable and anti-allergenic just like titanium. The alloy MARKUS T uses is of such high quality that it is even applied in medical technology. It allows the development of ultra-flat and narrow frames, which are extremely durable and unbreakable due to their good spring properties and the resultant high flexibility.
Each TAVAT frame is produced in small batches by some of the best eyewear artisans in the Northeast of Italy, an area famous for eyewear manufacturing. Each frame can take up to 5 months to produce, and undergo more than one hundred handmade steps ensuring artistic and technical excellence, in which each frame also undergoes multiple quality control checkpoints throughout its production cycle.
The Soupcan series is one of the most innovative products from this brand, blending classic elements with modern design to create a truly unique style. Each Soupcan frame is handcrafted by artisans, featuring intricate details and a luxurious feel. The signature crown-shaped screw on the frame is particularly famous, providing a strong visual impact that makes Soupcan frames the center of attention in any setting. In addition, the thick sandwich structure and unique distressed effect add a special charm to this series. These details showcase the expert craftsmanship and ultimate pursuit of product quality from the artisans behind the Soupcan series.
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Exhibit Brand: MASUNAGA since 1905
Booth: GH-B13
Company: Koki Masunaga Optical (Hong Kong) Co., Limited
Emai;: [email protected]
Masunaga Optical is a Japanese eyewear brand, and the only company in Japan that has a factory in charge of all processes from raw material to production. Their integrated production system improves the detail and quality. These technologies that have been developed over 100 years are accumulated there. Masunaga Optical premiered the eyewear production in Fukui, Japan in 1905. The company founder Gozaemon Masunaga brought in skilled craftsmen from Osaka and Tokyo with the ambition of setting the optical industry solidly in place in Fukui. The birth of the “MASUNAGA since 1905” collection pays tribute to the classic and timeless designs of Masunaga’s own historical frames.
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Exhibit Brand: BYWP
Booth: GH-B15
Company: Proksch Marketing Distribution GmbH
Email: [email protected]
ByWP’s view of the future is one of boundless originality and ceaseless innovation. We see a world where eyewear is not just an accessory, but an expression of individuality and technological progress. We rely on groundbreaking technologies and materials to create the next generation of eyewear – one which not only surpasses visual expectations, but also takes comfort and functionality to a new level.
With a clear design concept and ultralight structure, ByWP embodies a blend of aesthetics and practicality. This unique combination of elegance and technology has earned us prestigious awards, including GOOD DESIGN, the iF Award, the Red Dot, and the German Design Award.
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Exhibit Brand: PTOLEMY48
Booth: GH-B16
Company: Ptolemy48 Co., Ltd
Email: [email protected]
Founded in 2005 in Fukui, Japan, Ptolemy48 derives its name from the star catalog of astronomer Claudius Ptolemy, symbolizing a desire to shine eternally like the constellations. The eyewear is handcrafted by top artisans in Sabae, blending traditional craftsmanship with modern technology. Each frame embodies fashion aesthetics, comfort, and optical functionality, representing the highest standards in the industry.
Ptolemy48’s best-selling collections include the Excalibur Series, inspired by the legendary sword of King Arthur and crafted from 925 sterling silver to symbolize royal power, and the Ground Carving Engraving Series, featuring meticulously carved three-dimensional patterns by Japanese artisans. The temples showcase refined Rococo designs, emphasizing delicacy and elegance.
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Exhibit Brand: P+US
Booth: GH-B17
Company: Plus Eyewear Limited
Email: [email protected]
Founded in 2004, P+US Eyewear is a Hong Kong-based brand defined by personalization and distinctive style. Renowned for functional stainless steel construction, P+US stands out in the eyewear industry with its unique approach. The design team focuses on ergonomics, blending personalized elements with style and sophistication. By incorporating innovative materials and trends, P+US creates diverse, tasteful designs for an exceptional experience. Each frame features screwless, weld-free, and flexible hinge technology, ensuring comfort and adaptability for various head shapes. Crafted from high-strength Japanese stainless steel and premium European paint, P+US eyewear offers durability and longevity. The brand’s six distinct series cater to urban lifestyles, with the ZERO series emphasizing lightweight simplicity, and the COMBO series combining reinforced structure with slim reliability.
The AIR RIM 3 collection exemplifies refined innovation in eyewear. Each frame features a screwless hinge, merging durability with a fluid, seamless silhouette. Elegant decorative rims masterfully outline the frames, creating a look that is subtly bold and distinct. Featherlight yet resilient, AIR RIM 3 ensures effortless comfort throughout the day. This collection fuses engineering, style, and practicality—ideal for the discerning wearer who values both form and function. With AIR RIM 3, contemporary sophistication becomes a daily companion, turning ordinary moments into expressions of elevated taste and modern luxury.
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Exhibit Brand: MARCUS MARIENFELD
Booth: GH-B18
Company: Marcus Marienfeld AG
Email: [email protected]
Goldsmith and jewel setter Marcus Marienfeld has been working on innovative eyewear in his manufactory in Ried- Brig for almost over 30 years. Founded in 1992 by him and his wife Caroline, the company now has 7 employees, including goldsmiths, watchmakers and surface finishers. Under the direction of Marcus Marienfeld, the team creates small works of art – individually adapted to the respective anatomy on request. After all, the wearer should be as comfortable as possible. As a visit to the manufactory shows, nothing is left to chance. Milling, laser cutting and filing are carried out with great concentration at the workstations. It’s all about precision. Every detail has to be right. And it all starts with the right material. Titanium, Indian water buffalo horn, carbon and 18kt gold are the raw materials for the high-quality frames.
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Exhibit Brand: APRIL
Booth: GH-B20
Company: Chu Xu Brand Operation (Shenzhen) Co., Ltd
Email: [email protected]
April’s design is deeply influenced by Eastern culture, blending Eastern imagery with modern eyewear design. Drawing from seasonal changes, culture, mythology, and everyday life, the frames embody a timeless style while encapsulating Eastern philosophical thought. Eyewear transcends mere functionality; it serves as a vessel for observing the world and connecting with the soul. With a vibrant and free-spirited Eastern essence, April awakens awareness, continues traditions, and creates a tranquil and rich spiritual landscape, infusing daily life with resonance and poetic quality. In the new collection, April integrates Eastern imagery and traditional patterns into eyewear, challenging standardized norms through tactile materials and dynamic lines.
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Exhibit Brand: NINE ACCORD
Booth: GH-B22
Company: Urban Eyewear
Email: [email protected]
NINE ACCORD is a South Korean eyewear brand built on a family legacy that began in 1970. The brand is a unique collaboration between two generations: a father with 50 years of manufacturing expertise and his son, an optician and designer. This union blends traditional know-how, ensuring durability and a comfortable fit, with modern, delicate designs inspired by nature. Operating its own factory enables strict quality control and efficient service. Under the slogan “Sensibility, beyond the classic,” NINE ACCORD offers over 100 distinct eyewear models, launching over 30 new products annually. The brand is also distinguished by its patented screwless hinge, designed for enhanced flexibility and comfort.
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Exhibit Brand: MARCH EYEWEAR
Booth: GH-B24
Company: March eyewear
Email: [email protected]
At March Eyewear, we deliver the essence of eyewear in daily life through continuous research and innovation, incorporating emotional elements into elegant frames. Our house brand creates eyewear for everyone, regardless of age or gender, while focusing on performance and storytelling that considers all factors, including age, gender, and fashion. With the motto “Classic with a Twist,” MARCH offers designs that impact everyday life, helping individuals create memorable identities and first impressions. Our “W” hinge structure, which won the Technology Innovation Award at the 2024 Daegu International Optical Exhibition (DIOPS), serves as a hinge spring, providing excellent comfort and elasticity when worn.
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Exhibit Brand: LIPO
Booth: GH-C15
Company: Lipo Optical International Group Limited
Email: [email protected]
LIPO is a line of professional functional eyewear designed by a graduate of Sun Yat-sen University of Medical Sciences for his son. Drawing on over twenty years of experience in eyewear design, as well as expertise in optics and medicine, the design reflects a father’s love. Extensive research was conducted on critical parameters such as frame-eye distance, focal points, stability, and visual pathways, while also considering safety, environmental friendliness, lightweight materials, and comfort.
The products are made from eco-friendly, non-toxic, super-flexible materials, featuring a metal-free and screw-free structure that redefines the professional standards for children’s eyewear. In 2023, LIPO was awarded the “Muse Design Award” in the United States, recognizing its innovative design.
LIPO Aster smart glasses: Equipped with six core functional modules—Daily Wear Time, Surrounding Ambient Light, Closed-Distance Eye Use, Outdoor Active Time, Sitting Posture, and Smart Insights—the glasses continuously monitor visual behavior throughout the day. All data is synchronized to the “LIPO Aster” app, where parents can view detailed reports on each module, helping them better understand their child’s Use of Eye Habits and make informed decisions for myopia prevention.
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Exhibit Brand: EYE S CLOUD
Booth: GH-C17
Company: Hug Ozawa Co., Ltd
Email: [email protected]
EYE s CLOUD is a beloved Japanese brand known for its CLOUD-like lightness, comfortable fit, strong durability, and high quality that meets Japanese standards. The brand enjoys overwhelming support from Japanese retailers and consumers with strict quality requirements. Our eyewear is so light and comfortable that you might forget you’re wearing it. Made from advanced engineering plastics, some models also incorporate eco-friendly resins. EYE s CLOUD has received the “GOOD DESIGN AWARD” in Japan and has been selected for the “OMOTENASHI SELECTION,” reflecting the Japanese spirit of hospitality.
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Exhibit Brand: VYCOZ
Booth: GH-C19
Company: Jeongs Optical
Email: [email protected]
The name VYCOZ comes from “by KOREA.” True to its name, VYCOZ adheres to the principle of “BY KOREA.” Designed in Korea, made in Korea, and launched in Korea. Founded in 2013 with the question, “Why aren’t there any comfortable, screwless eyewear in Korea?”, VYCOZ has expanded into over 20 countries around the world, introducing new lifestyle eyewear collections every year.
The DURRASLIM collection is not just lightweight at 5 grams; it offers a distinctive fit thanks to its sophisticated design that maintains a stable center of gravity even with high-prescription lenses. Furthermore, the durable IP Bi-Color coating delivers vivid color balance and a deep luster. The 0.5mm design, with a rimless visual; demonstrates a level of perfection that transcends thinness.
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Exhibit Brand: PLASTA
Booth: GH-C21
Company: Hube Eyewear
Email: [email protected]
PLASTA is a high-quality eyewear brand that creates visually appealing lines by embracing the values of restrained elegance and functionality, all while capturing the diverse individuality of our customers. Our goal is to provide the finest eyewear that allows customers to express their unique identities and experience a special moment where they discover and embrace their true selves, celebrating individuality and inner diversity. Polyetherimide (PEI), an outstanding engineering plastic, forms the core of our glasses. Through extensive research and development in original design and injection technology, we manufacture slim, flexible products that deliver lightweight and comfortable glasses to our consumers.
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Exhibit Brand: ARITAUM
Booth: GH-C23
Company: Guangzhou Natu Trading Co., Ltd
Email: [email protected]
Since its establishment in 2015, Aritaum has always focused on lightness and vibrant colors as its design core, striving to create high-quality and uniquely fashionable eyewear. Through unique color designs, Aritaum infuses each product with distinctive charm. The colors range from bright and vibrant fluorescent hues to understated and elegant mauve shades. Every color is carefully selected and coordinated, ensuring that the frames not only provide comfortable wear but also exude a sense of fashion. The brand’s gradient titanium series, built with pure titanium frames and infused with color as its soul, creates a unique visual feast for the wearers.
VOS | Hong Kong International Optical Fair 2025
Fair Dates：5 -7 November 2025
Exhibition Venue: Hong Kong Convention & Exhibition Centre – Grand Hall (3/F), 1 Harbour Road, Wan Chai, Hong Kong