The 33rd Hong Kong International Optical Fair, organized by the Hong Kong Trade Development Council (HKTDC), will take place from November 5 to 7, 2025, at the Hong Kong Convention and Exhibition Centre. The exhibition will feature the “EXHIBITION+” model, integrating various exhibition formats with the “Business Matching” smart platform, operational from October 29 to November 14, providing a comprehensive business negotiation platform for global merchants.
Focused Exhibition Zones
This year’s fair will continue to feature pavilions from various countries and regions, showcasing unique eyewear designs and technologies. Highlights include exhibition groups from multiple regions in mainland China, the Hong Kong Optical Manufacturers Association (HKOMA), a brand-new ASEAN Pavilion, as well as Japan and Korea Pavilions, presenting a diverse array of eyewear products. The concurrent “VOS Style Lounge” will feature a series of top designer brands, including MASUNAGA since 1905, MARKUS T, Marcus Marienfeld, ByWP, and Ptolemy48.
The focal area, “Brand Pavilion,” will gather renowned brands from around the world, including ALAIN DELON, All Saints, Anna Sui, BIG HORN, Cath Kidston, CLASSICO, HERMASE, MINIMA, Nano Vista, Natura, nimome, Nosefree, OUTDO, Oxygen for Eye, PARIM, Reebok, STEPPER, SUEEY, Ted Baker, THRASHER, U.STIJL, Vivienne Westwood, and ZERO TO ONE.
Additional exhibition areas will showcase a wide variety of eyewear products, facilitating one-stop shopping for buyers, including smart glasses, contact lenses and accessories, designer displays, smart technology experience zones, eye examination instruments, sports and professional eyewear, reading glasses, lenses, frames and components, eyewear accessories, store fixtures and equipment, as well as optical instruments, equipment, and machinery. Notably, Hangzhou Lawaken Artificial Intelligence Technology Co., Ltd. will present its latest smart glasses in the “Smart Glasses Zone,” featuring AR display lenses that combine design with functionality, showcasing the future of visual experiences.
Scan2Match
Additionally, during the physical exhibition, buyers can use the “Scan2Match” feature on the HKTDC Marketplace App to scan exhibitors’ exclusive QR codes, save their favorite exhibitors, browse product information, and continue online discussions with exhibitors during and after the exhibition, extending their purchasing journey.
Exciting Activities
A series of events will be organized, including conferences, forums, and trend seminars on optometry and optical technology to keep industry professionals informed about developments in the eyewear sector. There will also be multiple eyewear showcases displaying various styles of eyewear products.
Hong Kong Eyewear Design Competition
Co-organized by the HKTDC and the Hong Kong Optical Manufacturers Association, the “25th Hong Kong Eyewear Design Competition” will be themed around “Blending Tradition and Technology,” aiming to promote innovative design ideas from Hong Kong. Winning and shortlisted entries will be exhibited during the fair, allowing Hong Kong’s unique creative designs to be showcased to international industry players.