Italy has long been the birthplace of luxury eyewear, with many brands renowned for their exquisite craftsmanship. This article introduces L.G.R, a handcrafted eyewear brand that has become quite popular among celebrities in Europe and America. From royal aristocrats to Hollywood stars, many notable figures support it, including Prince William of the British royal family, who wore his signature Suez sunglasses by L.G.R while attending the Wimbledon Tennis Championships in early July. Other celebrities who have worn L.G.R include Anne Hathaway, Lady Gaga, Timothee Chalamet, Anya Taylor-Joy, and Ryan Reynolds. L.G.R eyewear has also appeared in various film and television works, such as “Mission: Impossible – The Final Reckoning,” “Emily in Paris,” “The Sandman,” and “The White Lotus.” With such celebrity endorsements, the brand’s recognition continues to rise.
Founded in 2008, L.G.R was inspired by founder Luca Gnecchi Ruscone’s discovery of vintage glasses in his grandfather’s old eyewear shop in Asmara during his travels in Africa. This discovery became the starting point for the brand, as Luca decided to reinterpret retro beauty through contemporary design while adhering to traditional Italian craftsmanship, creating a luxurious eyewear brand that perfectly combines timeless aesthetics, exquisite craftsmanship, and superior quality.
L.G.R glasses are handcrafted in Italy by artisan families who have passed down traditional techniques through generations. They strictly select materials, such as flexible and durable Italian acetate and lightweight yet strong super-light metals, combined with tempered mineral glass lenses that offer superior clarity, exceptional scratch resistance, and a crisp, distortion-free visual experience. Every detail reflects the brand’s relentless pursuit of quality. In terms of design, L.G.R is inspired by the romantic landscapes of Africa and the refined elegance of the Mediterranean. Its collections speak to independent minds and curious spirits, to those who seek beauty in detail and find glamour in authenticity.
The iconic golden giraffe logo on the outer side of the temple serves as a vivid reminder of the brand’s African inspiration, allowing each pair of glasses to carry a unique story.
L.G.R Instagram: @lgrworld