Maui Jim, originating from the island of Maui in Hawaii, is a well-known name in the sunglasses industry, renowned for its exclusive PolarizedPlus2 lens technology. This technology combines efficient polarizing film, UV protection, and multi-layer color enhancement, effectively eliminating glare, fully blocking harmful UV rays, and enhancing the color, clarity, and detail of the scene before your eyes. Recently, Maui Jim has infused new life into the perennially popular Ho’okipa model, introducing the Ho’okipa Ultra series tailored for outdoor sports enthusiasts. The new series features the Maui ULTRA lens, newly launched in 2025, exuding a strong sporty vibe. Made in Italy, this innovative lens is crafted from a material that is both robust and extremely lightweight, making it the most impact-resistant lens in the brand’s product lineup. At the same time, it delivers bright, vivid colors, providing a more immersive and comfortable wearing experience during outdoor activities.
The promotional images for the Ho’okipa Ultra series are like a thought-provoking visual dialogue. In the images, humans are immersed in the light and shadow of virtual screens, eager to explore the realm of artificial intelligence. In stark contrast stands an AI robot wearing the Ho’okipa Ultra sunglasses, experiencing the authentic life of humans, clearly conveying the message that “the future is not virtual, but super real,” silently yet powerfully striking at the themes of technology and humanity.
In terms of design, the Ho’okipa Ultra adopts a minimalist frameless design and uses a one-piece metal structure to connect the nose bridge and temple ends, significantly enhancing frame stability. The horizontal arc of the temple arms is smooth and full of modern dynamism, with the Maui Jim logo visible from above. The adjustable nose pads and the soft pads at the end of the temples are adorned with the brand’s signature wave pattern, showcasing the allure of Maui’s beaches in the details.
