The Korean fashion eyewear brand PROJEKT PRODUKT was founded in 2014 by experienced optometrist Lee Hyun-ho. The brand actively collaborates with numerous artists and designers, launching thoughtfully crafted eyewear products each year with unique concepts and themes, continually infusing freshness into the brand.
In terms of design, the brand skillfully integrates elements of fashion culture and trend design, drawing inspiration from diverse fields such as art, fashion, accessories, clothing, music, and culture. This approach results in a style that embodies both fashionable individuality and innovative spirit.
The latest 2025 capsule collection is themed “Harmony of Senses” The brand believes we live in a world filled with various sensations and infinite possibilities. Embracing different styles and creativity allows us to break free from the monotony of daily life and immerse ourselves in joyful experiences. This collection offers a total of five styles, radiating fresh energy from various contrasting themes.
▌ HMCC1
Inspired by the imagery of strings, the square titanium HMCC1 embodies a seamless harmony of form and function. The organic flow of curves reflects the natural continuity of a string, creating the impression of a singular, uninterrupted line. The minimalist design is complemented by asymmetrical temple lines, adding distinctive character and a unique expression of individuality. This style offers both optical frames and sunglasses and is available in four colors, catering to the diverse needs of different consumers.
▌ HMCC2
Designed with simplicity in mind, this oval titanium HMCC2 feature clean and refined metal lines. The asymmetrical temple design, reminiscent of twisted metal, disrupts monotony and introduces a distinctive touch of character and individuality. Available in both sunglasses and optical frames.
▌ HMCC3
Featuring unconventional end-piece details, this double-bridge titanium HMCC3 exude unique character and individuality. The fluid lines of the end-piece seamlessly transition into the temples, forming gentle curves that offset any sense of monotony. The engraved logo on the top bridge enhances the design with a subtle yet sophisticated touch of luxury. Available in both sunglasses and optical frames.
▌ HMCC4
These wide cat-eye reverse semi-rimless HMCC4 sunglasses showcase a sophisticated design concept with a twisted spring detail designed into the end-piece and temple, effectively embodying the overall theme. By minimizing the thickness of all parts except the end-piece and temple, the design achieves an enhanced sense of simplicity and elegance.
▌ HM22
Designed for a new generation, the HM22 eyewear infuses the FS13 with a distinctive sense of individuality. Inspired by retro eyewear, its uniquely shaped lenses blend seamlessly with bold, linear temple lines, creating a look that is both modern and expressive. The logo detail on the temples reinforces PROJEKT PRODUKT’s identity, adding a refined finishing touch.
If you want to know more about this product line or other collections from the brand, just click here to check out the official website!
Projekt Produkt Instagram: @projektprodukt