VOS, the international designer brand pavilion has always been a forefront of fashion in the eyewear industry, attracting independent eyewear brands from around the world to showcase their creative and captivating designs. This year, VOS continued its “exhibition within an exhibition” format at the Hong Kong International Optical Fair (November 6-8, 2024), featuring a newly designed display space and a diverse array of distinctive eyewear brands, which has drawn a significant number of buyers and visitors. This year, 27 exhibiting companies presented over 40 eyewear brands, showcasing an impressive variety of new designs. The brands hail from Japan, South Korea, France, Germany, Italy, the Netherlands, Canada, Australia, Spain, Hong Kong, and mainland China, offering a rich diversity of styles that includes fashionable adult eyewear, children’s glasses, and smart glasses that symbolize the future direction of the market.
On the afternoon of the second day of the exhibition, a fashion show featuring VOS exhibiting brands took place. Models showcased the unique charm of eyewear by wearing products from various participating brands.
