Giorgio Armani is pleased to announce a new eyewear collaboration with Japanese brand YUICHI TOYAMA. This capsule collection represents a fusion of Giorgio Armani’s elegant and refined Italian style with the latest Japanese technological innovation.
The collection presents a series of minimal designs that demonstrate Giorgio Armani’s commitment to creating pieces that are timeless and essential. Here, his aesthetic vision has been complemented by designer Yuichi Toyama, who is known for pushing the envelope of Japanese manufacturing technology while also employing traditional Japanese craftsmanship.
The envelope of Japanese manufacturing technology while also employing traditional Japanese craftsmanship.
The resulting combination of Italian elegance and Japanese innovation delivers a beautifully nuanced effect. With frames in the finest Japanese titanium, with subtle detailing and shading, the collection is lightweight, comfortable and stylish. Here form and function blend seamlessly.
The campaign was shot at the Sayama Pond Museum in the suburbs of Osaka. This building is a creation of Japanese architect Tadao Ando, whose work famously makes use of geometric shapes and light and shade. Ando has a deep connection with Giorgio Armani as he created the Armani/Teatro for the designer in Milan.
The imagery captures the delicate beauty of the new eyewear through the use of simple monochrome and the subtle expression of the three-dimensionality of the pieces.
About The Product
More than 96% of the Made in Japan eyewear items in this collection are manufactured in Japan’s Fukui Prefecture. All models in the collection have a unisex specification, and there are four styles in total with each released in four different colours. The pieces are made to the highest quality and reflect a marriage of traditional Japanese craftsmanship with contemporary innovative technology. The designs employ YUICHI TOYAMA’s signature “Double Dutch” design, which was released in 2016. This took its inspiration from the “Double Dutch” game in which two “turners” face each other and spin a rope in opposite directions, while one or more jumpers simultaneously jump over it. The playful “Double Dutch” design has become synonymous with YUICHI TOYAMA, and its use in this collection enhances the minimalist silhouette and elegant functionality of the eyewear.