Etnia Barcelona, founded in 2001, has always been offering passionate, vivid and artistic design to the market in the past 20 years. This year, it consolidates as the Etnia Eyewear Culture Group and encompasses three new independent eyewear brands to meet the demands of new consumer trends: ALLPOETS, Lool and The Readers.
This is a collection of ISCC certified modern ORGANIC eyewear, crafted in CRT (Carbon Renewed Technology) acetate produced by the Mazzucchelli–Eastman partnership. The collection offers premium quality minimalist basics with the DNA of a sustainable, radical activist brand.
ETNIA BARCELONA first announced that it had taken the brand on board in October 2021. LOOL is technical, ultra-lightweight eyewear (weighing in at just 4 grams) with its own patented hinge system and completely screw-free structure. The technology employed makes the frames easy for any optician to dismantle and assemble. Moreover, the brand is currently involved in registering two patents which are set to revolutionize the lightweight eyewear sector and sustainable production.
This label is a disruptive project in the pre-assembled sector, with bold vintage-inspired frames made from injected biodegradable acetate and VISOTTICA-COMOTEC components. This “reading” brand offers different models: blue light, presbyopia, and sun. Its DNA is focused on people who just can’t stop reading – in any form and under any circumstance.