MIDO 2021, Scheduled From 5 to 7 June 2021, Goes Digital. In-person Edition Moved Forward to February 2022

MIDO 2021, from 5 to 7 June the go-to event for the world eyewear industry will move online. A decision “dictated by our sense of responsibility”: this is what Giovanni Vitaloni, MIDO President, underlined during the LIVE virtual managed to meet all the stakeholders of the trade show, exhibitors, buyers, visitors, opticians and journalists.

During the session, he announced all the details of the decisions taken about 2021 edition, according to safety needings, and the will to respect every single member of the trade show. He said: “We believe that MIDO must continue to be an event that stands out on the world stage as unique, aware of its role as the driving force of the economy in this sector. Our main objective is to safeguard the international character of the event and the show itself, to promote and enhance the eyewear industry and to create important business and meeting opportunities”.

The in-person edition of the show is postponed to 2022, from 12 to 14 February, Vitaloni stated: “MIDO 2022 will at last be an occasion for sharing the reconstruction, enthusiasm and energy which we are all striving to set in motion in order to revive one of the most important segments of our country’s economy. We pay close attention to the evolution of the pandemic, constantly monitoring the needs of exhibitors and visitors. Obviously, once it is possible to hold in-person events again, we will not hesitate to do so”.

You can rewatch the video by clicking here.