As much an object as it is eyewear. Baars’ patented magnetic connection, along with SLS technology, allows for limitless possibilities. Baars worked with Julia Gogosha, one of the most important forward thinking independent opticians in the USA, to create the dimensional, sculptural elements that, until now, have been limited in conventional materials and construction. With its no waste production, this collaboration bridges familiarity with modernity. A visual and tactile sense of play and discovery.
The BAARS x GOGOSHA capsule collection takes forms inspired by daily architectural details, commonly expressed through wood and ceramic, translating the inspiration to the temples. Focusing on a neutral palette allows the wearer to be the focus when the frame is worn. The moment you touch the frame you are connected to its sense of play and simplicity. Wear them daily or occasionally. As a daily statement or as a sporadic surprise. The collection is comprised of 4 neutral colors, inspired by 3 warm skin tones (Coffee, Hazel, Dune) and a cool Clay. All neutral, distinct and personal. The lense colors do not only work in harmony with the frame colors and are lovely to look through, they also maintain the intimacy of eye contact during conversation, while still being protected from UV rays. Only 100 pieces are produced in total, available at the top optical boutiques in the world, retailing at $695.