Gentle Monster Unveils 2021 Pre-Collection Campaign “VOID”

The 2021 Pre-Collection campaign, ‘VOID’, captures the essence of Gentle Monster’s progressive outlook towards the future. This campaign blurs the boundary between reality and the imaginary in a virtual world, creating bold yet delicate designs.Discover ‘VOID’, a realm of infinite possibilities strived and envisioned by Gentle Monster.

GHOST – HK$2,580
GHOST is the key product of the collection. Rendered in unconventional clear yellow/ clear blue and black hexagonal shade. The bold metal details on each side connects the frame front to the temples. Look at BLACKPINK Jennie and former EXO member Kris Wu for how they presented the piece!

NEW BOND – HK$2,900
The narrow and linear frame front blends with the unique wire detail connected to the nose bridge, creating a retro atmosphere. This style is completed with green with 100% UV protection lenses.

KINGS – HK$2,260
KINGS is a slim aviator style frame. Available in brown tortoise x blue lenses / black x green lenses / grey x pink gradient lenses. The narrow frame front blends with the rose gold metal temples to complete the retro look. 

AGAIL – HK$2,180
The contrast of the straight lines on the top to the smooth curves on the bottom create an effortlessly chic atmosphere to be versatile in style. Completed with 100% UV protected lenses and temples engraved with a new Gentle Monster logo.

DEUS – HK$2,580
 DEUS is a narrow rectangular Flatba frame infilled with a sense of NEWTRO (NEW + RETRO). This style is highlighted by the lenses that extend to the ends of the frame front along with the bold metal details on the temples.

FRIDA – HK$2,170
FRIDA is an oversized square Flatba frame. The soft curves of bottom and linear design of the top merge together to perfectly blend the frame front. The 100% UV protected black Zeiss lenses are accentuated with a metal detail.

RICK – HK$2,090
RICK from the 2021 Pre-Collection is a square acetate Flatba frame. The black Zeiss lenses are accentuated with three circular pins, and the temples are engraved with a new Gentle Monster logo.。