For Fall/Winter 2018, the Chloé “Poppy” family has been expanded to include a new petite version and an expande...
09/27/2018
The “CEO” sunglasses is an upward angled frames for a striking interpretation of confident corporate femininity...
09/18/2018
In Etnia Barcelona’s fall-winter 2018 campaign, they have reinterpreted some of the most iconic works of Gustav...
09/12/2018
Sunglasses is an absolute necessity in summer. A pair of snazzy sunnies can brighten up your look even if you w...
08/30/2018
Only four months left to year 2019, brands should be busy preparing for the SS2019 new collection as they will ...
08/24/2018
MYKITA and Maison Margiela have linked up for years to create eyewear with a reinterpretation on historical for...
08/17/2018
Naughty Sunday, a promising designer eyewear brand from Taiwan, is devoted to create eyepiece incorporating fas...
08/08/2018
The French eyewear brand Jean-François Rey has announced the birth of new pieces which extend the JF Rey DOUBL...
08/06/2018
As Stephen Hawking said «Women. They are a complete mystery ». Women's minds may be more mysterious than t...
07/27/2018
Powered by a true love for vintage eyewear and a strong interest in rare blueprints of eyeglasses from the gold...
07/24/2018
Inspired by the vigorous spirit and love for sunny California, Peppertint which is established in 2015, has wan...
07/20/2018
To fully capture his unique style and boundless creativity, the founder Eque.M has decided to launch the label ...
07/17/2018
The French eyewear brand JF REY, born with a generous and fun-loving gene launched SoHo Collection less than a ...
07/13/2018
GENTLE MONSTER, one of the hottest Korean fashion eyewear labels, flexes its creative muscles again to present ...
07/09/2018
Following their success as the cornerstone of KOMONO Opticals, the Elementary Collection joins primary colors w...
06/12/2018
With FKSHM eyewear you can literally look into the future – the style of the brand overstepped the replicated r...
06/07/2018
Driven by the house’s tradition of craftsmanship and rigorous attention to detail, the new Salvatore Ferragamo ...
06/04/2018
When talking about protecting eyes from UV rays and sunlight, we instinctively reach for our sunglasses. Surpri...
05/24/2018
Summer is here! Be sure to make it bright, bold and colorful so you can catch everyone’s eyeball on street! The...
05/23/2018
Supreme releases its latest Spring Summer sunglasses collection to get in tune with the summer look of those fa...
05/16/2018
Italian high-end eyewear manufacturer De Rigo Vision has created a luxury, Special Edition eyewear model for Ch...
05/07/2018
Fine-rimmed glasses demand bold shapes. Götti's new DEXON sunglasses provide personality in spades with th...
05/03/2018
Simple Korean style - PROJEKT PRODUKT founded in 2014 by optometrists and designers stands out with creativity ...
04/30/2018
With over 100 years of eyewear expertise, the American brand MOSCOT has launched a new limited series of three ...
04/16/2018
Equipped with a unique and innovative system of hinge joints, the new CALVIN KLEIN limited edition, the Briefca...
04/11/2018
MYKITA and Maison Margiela has unveiled another new collaboration project! ECHO offers a strong, futuristic tak...
03/28/2018
Spring is just around the corner, and we’ve been thoroughly inspired by all the pretty colours seen at NYFW. Fr...
03/16/2018
PETER AND MAY is an independent eyeglasses creation project led by Laura Le Bihan and Xavier Matrand. Rather th...
03/14/2018
The Italian handbag brand Fula has a strong and colorful DNA which continues to fascinate fashionable women who...
03/08/2018
Céline has launched its brand new SS18 eyewear collection made entirely in Italy. The collection is a combinati...
02/09/2018
Having released the lookbook for her archive-inspired collection earlier this month, London-based designer Mart...
02/07/2018
Guided by the vision of “Luxury Experiment”, GENTLE MONSTER, the icon of original eyewear from Korea, has taken...
02/02/2018
Made in France, the OATV eyewear collection by tonysame is exactly in that vein of valuable fantasy with the de...
01/29/2018
Inspired by the elegant strings on musical instruments and names in musical terms, LineArt CHARMANT, the superi...
01/17/2018
Jean-François Rey launches a new concept "DOUBLE JEU" distinguished by a very creative and a pure des...
01/08/2018
In the 80s, “clip on” eyewear was very popular in Europe. LPLR Eyewear, the French eyewear label which desires ...
11/23/2017
SUPER is pleased to announce the collaboration with one of the most respected, high-end fashion retailers: SSEN...
09/12/2017
Gatto sunglasses, collaboratively designed by Melbourne jewelry brand POMS and Pared Eyewear, are one of those ...
08/29/2017
RIGARDS recently introduced a premium range using sterling silver of 925/1000 fineness. Featuring classic round...
08/22/2017
It’s now the fourth-time that Eddie Peng partners with BOSS Eyewear and appears in the brand campaign. Shot by ...
08/18/2017
RANDOLPH has recently teamed up with ROADMENTIC, which sells biker style clothing in Hong Kong, to create a bra...
08/17/2017
Chrome Hearts has unveiled a new limited edition artist series in collaboration with LA-based artist Matt DiGia...
08/08/2017
This year marks the 30th anniversary of the brand, as part of the brand’s anniversary collection, they have rec...
07/31/2017
Recently, the brand has launched a new campaign "APOLLO 590- Summer Refraction” for its new extended line ...
07/27/2017
RENONER is a new fashion accessory brand founded by Reno. Liu last year in Shanghai. The name RENONER consists ...
07/13/2017
This season, FLEYE Copenhagen launches its first line of the Signature Collection consisting of 25 outstanding ...
07/07/2017
To many, vinyl records belong to the past. But for those who love vintage, vinyl is a symbol and product of the...
06/22/2017
As a tribute to LACOSTE’s founder René Lacoste’s inventive spirit, this season the LACOSTE brand introduces a n...
06/16/2017
fter serving Dior for three and a half year, the Belgian designer Raf Simons announced last year that he would ...
06/14/2017
In Japan, there’re a handful of artisans who learnt their craft in their youth and create eyewear by hand. And ...
06/12/2017
California heirloom design brand - Leisure Society is founded by Shane Baum who is the member of CFDA and is kn...
06/08/2017
Mykita And Fashion Designer Tim Coppens Join Creative Forces To Launch Their First Collaboration Frame: A Highl...
06/05/2017
MCM (Modern Creation Munich) conveys its luxurious and unconventional style in a new collection that incorporat...
06/02/2017
You may not know how to pronounce Zahide Betül Sahinb but seriously you have to know this artist or this brand ...
06/01/2017
Chloé’s new SS17 eyewear collection takes inspiration from the brand’s codes of elegance and femininity, enrich...
05/22/2017
The internationally acclaimed designer Victoria Beckham was in town (Admiralty, Hong Kong) on May 15 to celebra...
05/19/2017
Dolce & Gabbana’s inspiration of Spring Summer 2017 Tropical Italiano Collection stemmed from the exotic an...
05/18/2017
New York based contemporary fashion brand Alice + Olivia has recently turned its design passion to colorful col...
05/17/2017
On the heels of the success of A Bathing Ape x mastermind Japan apparel collection release last December, this ...
05/16/2017
MYKITA introduces a capsule collection of high fashion sunglasses and two optical frames developed exclusively ...
05/12/2017
The Berlin based eyewear brand MYKITA has released a new MYKITA STUDIO line. The eponymously named eyewear line...
The ancient sex manual as a source of inspiration for a new collection: at theo, you never know what they'...
05/08/2017
A widely known German eyewear label - ic! berlin also holds a belief to parallel worlds. Recently. it launched ...
05/05/2017
QBSEE® Eyewear are not designed by a human hand. Instead, they are generated thorough an algorithm based upon m...
04/28/2017
Disney movie “Beauty and the Beast” starring Emma Watson is a major box-office hit this year. Its peripheral pr...
04/25/2017
Uptitude’s core idea is giving a new life to a discard material. Upcycling old snowboard, turning them into sun...
04/24/2017
Capote was born in Ibiza. Designing artisanal frames inspired by the wilderness, intense power and magic of the...
04/21/2017
As the STAR WARS saga celebrates its fortieth anniversary, OPAL and PARASITE have teamed up to offer boxed &quo...
04/19/2017
Linda Farrow is proud to debut the sacai by Linda Farrow eyewear collection that appeared in the AW17 Paris fas...
04/06/2017
RETROSUPERFUTURE, an Italian eyewear brand producing outstanding contemporary eyewear is launching its SUPER Sp...
Presented at the ready-to-wear spring-summer 2017 show, this new pair of sunglasses offers a modern take on som...
03/27/2017
Since Valentino’s foundation in Rome in 1960, the fashion house has represented one of the highest expressions ...
03/17/2017
Essilor® Sun Solution™, the Essilor Group division dedicated to sun plano lenses, launches its new Spring/Summe...
03/10/2017
GENTLE MONSTER, the trendsetting Korean eyewear label introduced to Hong Kong by Puyi Optical last year, has be...
02/28/2017
Christian Dior Couture is expanded and built upon the generally-accepted idea of what eyewear should look like ...
02/27/2017
Lebanese fashion designer Elie Saab debuts this 2017 SS season with his first eyewear collection, in partnershi...
02/08/2017
MYKITA, based in Berlin, Germany, is known internationally for its hand-assembled and state-of-the-art eyewear ...
02/03/2017
The new season is overflowing with innovative materials and high-impact detailing, with clear inspiration drawn...
01/26/2017
Kahn” seamlessly incorporates an inner acetate frame with a round silhouette with an outer frame that has an an...
11/26/2016
Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and ...
01/13/2017
Prodesign Denmark has a contemporary, Scandivanian approach to design, with focus on simplicity, functionality ...
12/12/2016
At Ørgreen Optics, colour is a continual source of fascination. Colour is actually energy. An electromagnetic p...
08/05/2016
Mad in italy has drawn inspiration in 2016 from the concepts of Futurism, the artistic movement that exalts dyn...
07/25/2016
Jean-François Rey is today relaunching his most emblematic models and taking a look at three decades which have...
Retrocraft series 2 follows the track of how series 1 carry out the retro and classic feel. The new series use ...
02/05/2016
adidas Originals and Italia Independent launch new eyewear collection in Summer 2016. Inspired by the creativit...
06/21/2016
Debuted in 2009, Spektre, the Italian eyewear brand that with its sunglasses has won over bloggers, designers a...
06/02/2016
On this special occasion, Italian lifestyle brand POLICE is offering an exclusive range of both stylish and fun...
05/26/2016
COLAB is far more than an eyewear brand, to be accurate, it’s the art on the face. For every season, COLAB coll...
05/19/2016
The idea of PaperStyle was born almost by chance – cutting paper glasses for children during a birthday party ...
05/18/2016
For summer 2016, WooDone unveils one women’s and two unisex sunglass styles - BELLA, SAMOHT and SUALK
05/11/2016
Komono introduces a new sunglasses collection realized in collaboration with the famous electronic music fest...
05/10/2016
MYKITA launched SHADES, a contemporary interpretation of clip-on sty;e
05/05/2016
The fusion of acetate and beta-titanium is a distinctive feature of FLEYEs newest collection, Contemporary Acet...
Following the success of the Paper-Thin collection, Italian brand MODO has pushed the limits of innovation by c...
04/29/2016
Komono, the Belgian watches and sunglasses brand globally known for its unique combination of fashion details a...
Presented in world premiere at MIDO 2016, Morà spectacles were selected to be displayed in the Lab Academy for ...
03/24/2016
New York-based women’s wear designer Wes Gordon has collaborated with Silhouette on a collection of elegant, so...
01/22/2016
The new face of the BOSS eyewear campaign in Asia for Spring/Summer 2016 is actor Eddie Peng. As one of Asia’s ...
01/21/2016
Reed Exhibitions Japan and Fukui Optical Association, organisers of Asia's leading optical trade fair - In...
09/06/2018
The new slogan of SILMO Paris “So much more than just a fair” confirms the size of an event that brings togethe...
. V.MAGAZINE Japan Edition has provided a new and fresh window for industry insiders, specialists and eyewear l...
Taking the challenge to adopt new materials and new manufacturing techniques has always been the brand's g...
06/27/2018
Since the founding exhibition in 1967, SILMO has continued to evolve, developing its offering year on year to d...
International Optical Fair Tokyo (IOFT), which is held in Tokyo in October every year, is a must-attend event f...
05/18/2018
Focus on inventing a new myopia control lens which is capable to prevent or slow down the progress of myopia. O...
05/10/2018
Following SILMO Istanbul and SILMO Sydney, SILMO is set to make its debut in Bangkok, the popular travel destin...
04/25/2018
Converging almost all Korean eyewear brands and companies that produce lens, machine, accessories, etc. the Dae...
April in Tokyo is not only a cherry-watching season, but also a good time to enjoy spectacles. Every year in Ap...
04/10/2018
VOS TOKYO EYEWEAR SHOW now is turning to its 3rd edition and will be open to the public in just two weeks. This...
Around 600 stars will light up the opti Munich from the 12th to the 14th January, 2018. The companies will pres...
01/05/2018
Optical Fair is a showcase of advanced technology and creative design. It demonstrates the latest developments ...
12/12/2017
Organized by V.MAGAZINE in collaboration with Hong Kong Trade Development Council, the 14th edition of Visionar...
11/15/2017
As October 12 (Thursday) marks this year's World Sight Day, Orbis is taking the opportunity to not only ra...
09/05/2017
Reed Exhibitions Japan and Fukui Optical Association, organisers of Asia’s leading optical trade fair - Interna...
08/11/2017
HelpMeSee presented, in collaboration with A New Vision, a Singapore Charitable Organisation, a charity photo e...
08/10/2017
ANFAO has elected the senior figures who will lead the Confindustria association for the next 4 years: at the ...
07/14/2017
Communications Director for the Morel company which has embodied the know-how of the French eyewear industry fo...
04/13/2017
The 2nd VOS is going to take part in Tokyo. Joining hands by two influencing media - NEKO PUBLISHING CO LTD (Ja...
04/07/2017
The age from 3 to 5 is crucial in children's development. While outdoor activities are essential, prolonge...
02/21/2017
The 10th opti in Munich which took place from Saturday, 28 January to Monday, 30 January has come to a brillian...
02/02/2017
Italy's Luxottica and France's Essilor have agreed a 46-billion euro merger deal to create a global p...
12/16/2016
There are large and small eyewear trade shows worldwide every year bringing together the latest technogical inn...
01/10/2017
10 years of opti – 10 years of innovation. On January 11th 2008, the new era of opti began with GHM Gesellschaf...
01/04/2017
“Vintage Passion” – this is the name of the new opti area. In hall C1 (!HOT area) you can find classics in the ...
12/02/2016
Bloggers are opinion formers. They offer instant and authentic lifestyle information to their fan communities. ...
11/22/2016
On the second day of the Hong Kong Optical Fair 2016, V.Magazine and 4Eyes Magazine jointly held a starry banqu...
11/14/2016
The HKTDC Hong Kong Optical Fair 2016 will open on 9 November and continue through 11 November at the Hong Kong...
10/26/2016
The World Optical Fair – SILMO will be opening its doors during September 23 – 26 with the aim to make the 2016...
08/26/2016
Headquarter of the label has sent three state-of-the-art hand knitting veil masks all the way to Hong Kong. Tog...
02/29/2016
Since Puyi Optical was appointed as the exclusive retailer of GENTLE MONSTER in Mainland China, Hong Kong and M...
06/16/2016
URBAN RESEARCH set first pop up shop at URBAN RESEARCH Omotesando from June 4 to June 12 in commemoration for B...
06/03/2016
VOS (Designer Brand Gallery) made a hit in Hong Kong Optical Fair at each edition ever since 2004. Its existenc...
04/13/2016
GfK, Germany's largest market research institute, has announced its latest figures for key European optics...
Asia’s leading international design event “Design Shanghai” (Mar 9 -12, 2016) has returned to the stunning Shan...
03/17/2016
The third edition of copenhagen specs – the biggest independent eyewear show in Scandinavia – was held the 5th ...
03/11/2016
Every year at the beginning of January, experts and creatives in the optics industry display their newest produ...
01/15/2016
Following the record-breaking success of the last edition, MIDO, the biggest international event dedicated to t...
01/05/2016
This year’s edition gathered 320 exhibitors and 13,958 visitors exceeding last year’s figures. (2014 figures: 2...
08/29/2015
Dolce&Gabbana’s creativity is reflected in fun graffiti-writing and colorful designs shaped like hearts, st...
In the new Gucci Eyewear campaign, the Chinese actress Ni Ni walks the sunny boardwalk of Venice Beach in Los A...
03/21/2018
With the lightweight and waterproof ORBI Prime, you can now free your hands and create breathtaking images and ...
01/10/2018
Eyewear experts confirm that the 70s-inspired metal eyewear will be the style that everyone wants to catch in t...
11/29/2017
A playful homage to the cinematic escape and the transformational fantasies of film take center stage in the ex...
08/04/2017
Sharing a passion for creativity and craftsmanship, Puyi Optical and prestigious German eyewear designer MYKITA...
05/09/2017
An altitude of 3000 metres, a breath-taking landscape, an extreme climate. This is Etna, Europe’s greatest acti...
03/07/2017
To much critical acclaim, Lady Gaga’s extraordinary halftime show during Super Bowl LI showcased her talent for...
02/10/2017
CLB Tokyo presenting Ayumi Hamasaki as the ambassador of CALMED'OR series of Color Contact Lens, and they ...
11/24/2016
Classic and romantic atmospheres for Pugnale & Nyleve campaign video, filmed at Il Vittoriale degli Italian...
05/27/2016
Listen to Sahra Lysell, our fulltime colour advisor, talk about the unique colours that makes an Ørgreen frame ...
07/06/2018
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09/08/2015
Jennifer Bitsche, an eyewear blogger living in Austria, didn’t have much affection for eyewear when she was sma...
08/22/2018
MASAHIRO MARUYAMA, which incorporates impeccable Japanese craftsmanship and the “Unfinished Art” philosophy, is...
08/14/2018
Amy Roiland is an eyewear blogger and fashion blogger living in Los Angeles. She is also the founder of Fashion...
08/02/2018
“Why not buy a pair of glasses if you go to Japan?” People always say that but they do have the point. As the g...
07/11/2018
A common association with round glasses is mannered scholar and pedant. Many people in the past dared not put o...
07/04/2018
As a glasses wearer, you must notice a set of numbers stamped on the inside of your eyeglasses, but not all of ...
06/26/2018
Erik Konstadinos Engelv is a Swedish eyewear influencer with a passion for the independent eyewear scene. Live ...
06/13/2018
Every industry has its own terminology, and most of the time, only the insiders can understand what it means. T...
05/31/2018
SOSEKI is by far the most poetic optical shop name that we’ve ever heard. Rooted in the beautiful city Hangzhou...
05/29/2018
“Everything is connected”. It’s especially true as we’re all living in the digital world where connection, eith...
05/25/2018
Founded in 2009, CODE GLASSES surrounds itself with mainly vintage eyewear and fashion eyewear as well from a w...
05/11/2018
Founded in 1964, Silhouette is renowned as the lightest eyewear in the world. Comfort, innovation, style and to...
05/08/2018
While many people choose sunglass lens colors purely for aesthetic reasons, did you know that different lens co...
Jonathan Lam, owner of The New Black Optical, one of the optical stores in Hong Kong providing high-quality eye...
05/04/2018
Today let’s go back in time and take a look at the predecessor of modern glasses today – pince-nez!There’re div...
04/24/2018
As a powerful fashion accessory, eyewear itself has its trend cycle as well. We’ve come up with 5 eyewear trend...
04/06/2018
The fashion-forward Korean design is creating a crazy whirl in the eyewear industry. When Korean-style supersiz...
01/23/2018
ABBR is the acronym for the word ‘ABBREVIATION’. To abbreviate does not conclude less of the essence, but it co...
12/19/2017
Vittorio Trusso, who took over as managing director of De Rigo six years ago, has had a very smooth career path...
12/14/2017
ARTY&FERN Eyewear is officially founded by a pair of young couple Arty and Fern from Bangkok, Thailand in 2...
07/18/2017
What are those hotshot at eyeglasses stores recently? Today we show you some from Ocular Plus, Visual Culture, ...
07/06/2017
Dadà, like Dadaism, like rejection of reason and logic. The young Italian brand collection of spectacles and su...
05/29/2017
LINDBERG from Denmark, led by CEO Mr. Henrik Lindberg, is a world-renowned trendsetter in the design and manufa...
PRIDE Eyewear is introduced to the market in SILMO Paris 2015. Now just after a year, PRIDE Eyewear received hi...
12/13/2016
Started up in 2014, Nobika is formed from Italian Design and blended with Japanese excellence. Nobika eyewear i...
12/08/2016
People in Hong Kong have some sort of adoration to Japanese labels due to their seasoned skills and exceptional...
07/21/2016
USH is one of the most popular Japanese brands in recent years. Design of USH embraces a strong product persona...
07/14/2016
In this V.Choice section, we will present to you the most heated and distinguished eyewear of the market every ...
Karl Lagerfeld is arguably the most influential fashion king in the world. His fame became visible when he wrot...
07/08/2016
In the coming July-Aug issue, V.Magazine is going to introduce you an eco-friendly eyewear label – RA.D Eyewear...
06/13/2016
Blonde hair paired with big circular glasses is a trademark style of the young David Hockney.
06/08/2016
WOODOPIA was established in 2010 in Taiwan. They create 100% handcrafted wooden eyewear, from the frame, the sc...
06/06/2016
The outfit of well-pressed suit and a pair of black glasses is a signature style of Buddy Holly. Rose to fame i...
06/01/2016
05/24/2016
Ever since the founding in 2011, Hong Kong local eyewear brand Elements incorporates vintage style into its bra...
Ryuichi Sakamoto is called the father of music in Japan. Born in 1952 in Japan, Sakamoto was trained in classic...
Who comes to your mind when you think of fashion photographer? Mine is surely Terry Richardson. Heaps of celebr...
05/17/2016
Safilo Group is a prominent leader in eyewear market segment and is one of the largest manufacturers of sunglas...
05/09/2016
No matter day or night, Wong Kar-Wai is captured for always wearing shirt and jeans with a metal sunglasses, lo...
As a reclusive antisocial music lover, who hates being in a Hong Kong club environment, one can listen to North...
Keith Haring left us thousands of art works which continues to appeal strongly to viewers. Besides his artwork,...
05/06/2016
What is “Perfect”? I believe we all get different definitions for this word. Most of us are running on the path...
05/04/2016
