Since 2004, V.MAGAZINE has hosted the VOS Designer Pavilion at the Hong Kong International Optical Fair, dedicated to celebrating independent eyewear brands that dare to be different. Over 20 years, VOS has grown from Hong Kong to Shanghai, Beijing, and Xiamen, connecting global original design with local markets. Beyond providing a premier Asian stage for independent brands, VOS serves as a catalyst for aesthetic innovation in the industry. This year, the VOS Pavilion presents a newly redesigned visual and spatial experience, showcasing 13 uniquely crafted exhibitors. Join us as we explore the stories behind these brands and encounter a world of extraordinary style.
VOS 2026 Exhibitor Directory
ARITAUM
Booth No.: GH-C19
Brand Origin: China
Company: Guangzhou Natu Trading Co., Ltd
Email: [email protected]
Tel: +86-13512720654
Founded in 2015, Aritaum crafts high-quality, trend-setting frames defined by lightweight comfort and vivid, distinctive colors.
Color lies at the heart of Aritaum’s appeal. From bright, high-energy neon hues to subtle, sophisticated Morandi tones, every shade is meticulously chosen to blend seamless comfort with fashion-forward design.
Among its signature creations is the Gradient Titanium Series, which fuses pure titanium craftsmanship with captivating gradient colors along the frame—instantly brightening the wearer’s expression. Designed with delicate, ultra-thin profiles, Aritaum frames offer a weightless fit that stays securely in place all day long.
❇︎
BREVNO
Booth No.: GH-B20
Brand Origin: Russia
Company: LLC Brevno
Email: [email protected]
Tel: +7-923-2943797
Brevno is an eco-friendly eyewear brand from Siberia that has been crafting frames for free-spirited individuals in its own production facility for 10 years. Our philosophy is built on freedom, creativity, and an intellectual approach. These values are reflected in every aspect of our work — from material selection to design and manufacturing processes. We create eyewear from natural materials: wood, recycled plastic, and acetate. Every Brevno frame is the result of modern craftsmanship, where nature, technology, and aesthetics come together to give life to a unique product. Eco-friendly, expressive, and handmade: Brevno eyewear — made in Siberia.
Neoclassicism, which combines classic frame lines and natural wood colors, is our manifesto about fashion, ecology, brightness of life and love for nature and people. The universal eyewear from the basic collection are designed taking into account the principle of naturalness: as few details and eccentricities as possible, because everyday frames are designed to emphasize personality, not overshadow it. Light, concise, tactilely pleasant — they are ideal for both rx lenses and sun.
❇︎
BYWP
Booth no.: GH-B18
Brand Origin: Germany
Company: Proksch Marketing Distribution Gmbh
Email: [email protected]
Tel: +49-7232-313330
ByWP sees the future of eyewear as a space where originality meets continuous innovation. We believe eyewear is more than an accessory, it is an expression of individuality, design, and technological progress.
By combining advanced materials, precise manufacturing, and a clear design philosophy, ByWP creates a new generation of eyewear defined by exceptional lightness, comfort, durability, and functionality. Ultra-thin stainless steel frames and a patented screwless hinge system reflect our commitment to intelligent engineering and refined aesthetics. Clean lines, reduced forms, and meticulous attention to detail bring technology and design into balance. This distinctive synthesis has earned international recognition through prestigious awards including the GOOD DESIGN Award, iF Award, Red Dot Award, and German Design Award.
BYWP Introduces the New Origami Collection: Sculptural Design Inspired by the Art of Folding:
BYWP proudly unveils the Origami Collection, a refined expression of craftsmanship and contemporary design inspired by the art of metal folding. Drawing on the precision and elegance of origami, flat metal is transformed into sculptural eyewear defined by clean lines, sharp geometry, and architectural sophistication.
Through innovative engineering and precise metalwork, flat materials evolve into lightweight, three-dimensional forms that are both visually striking and exceptionally comfortable to wear. Each frame captures the beauty of simplicity while balancing refined details, form, and function. The Origami Collection embodies BYWP’s commitment to timeless design, premium craftsmanship, and technical innovation. Created for those who appreciate understated luxury and modern individuality, it celebrates precision, creativity, and the transformative power of design.
BYWP Origami – Where flat metal becomes sculptural eyewear.
❇︎
DESIGN SHOWER
Booth no.: GH-C17
Brand Origin: Republic of Korea
Company: Design Shower
Email: [email protected]
Tel: +82-2-3237434
Founded by Zonefeel Kim, a pioneering first-generation Korean eyewear designer, DESIGNSHOWER redefines eyewear as an artistic objet that seamlessly integrates with daily life. Driven by the philosophy that eyewear is an extension of personal identity, the brand harmonizes creative artistic expression with functional daily comfort.
From sculptural objets d’art to emotionally resonant daily frames featuring unique structural details, every creation reflects meticulous craftsmanship and a commitment to timeless aesthetic value. Custom-crafted adjustments and thoughtful mechanics ensure that each frame provides both structural integrity and a refined fit. DESIGNSHOWER continues to deliver a distinct optical experience for style-conscious wearers and global partners seeking original design excellence.
❇︎
LAFONT
Booth no.: GH-B16
Brand Origin: France
Company: Lafont Sas
Email: [email protected]
Tel: +33-1-41461695
Lafont is an iconic family-owned Parisian eyewear house renowned for French elegance since 1923. Designed for the whole family, each collection combines artisanal craftsmanship, refined design, and a bold use of color. The House proudly continues its tradition of authentic, handcrafted eyewear made in France.
Every frame undergoes over a hundred meticulous hand-finishing steps, ensuring exceptional lightness, ultimate wearing comfort, and unmatched visual identity. Perfectly blending French romance with audacious creativity, Lafont transcends fleeting fashion trends to reveal a timeless and genuinely authentic style.
SILMO26 The color of Gesture : A collection born from the illustrator’s brushstrokes: lines, color, and texture become the building blocks of the frame. It is a blend and a collaborative creation of several inspirational themes that, visually, feature visible brushstrokes, flat areas of gouache, layered colors, deliberately irregular outlines, hand-drawn motifs, and shapes inspired by pre-industrial sketches.
❇︎
LIPO
Booth no.: GH-A18
Brand Origin: China
Company: Lipo Optical International Group Limited
Email: [email protected]
Tel: +86-15919979309
LIPO CHILDREN’S GLASSES, the internationally renowned brand LIPO was founded in 2004. It is a high-end eyewear brand dedicated to love and professionalism. LIPO children’s eyewear was professionally designed by a doctor who graduated from Sun Yat-sen Medical University for his son. He combined more than 20 years of experience in eyewear design, optometry, medicine, and the love of a father. We have fully studied professional core parameters such as vertex distance, focal point, stability, and visual channels, while also incorporating safety, environmental protection, lightweight construction, comfort, and loving care!
LIPO BAI SERIES: This series features a smart mortise and tenon joint design with adjustable temple lengths.
LIPO XIAO SERIES: We are pleased to introduce LIPO’s latest Xiao series—children’s glasses made from high-quality Kraton memory thermoplastic elastomers. Thanks to the flexible and durable qualities of these materials, we guarantee extreme comfort and safety for your children while ensuring effective vision care. These corrective eyewear frames offer a perfect blend of style, safety, and functionality.
❇︎
MARCH EYEWEAR
Booth no.: GH-B19
Brand Origin: Republic of Korea
Company: March Eyewear
Email: [email protected]
Tel: +82-010-4184 6295
Founded in 2018 in Daegu, Korea, MARCH is a premium eyewear brand that unites timeless design with proprietary engineering. Our patented hinge technologies — the W-hinge, Z-hinge, and newly developed U-hinge — deliver superior elasticity, durability, and all-day comfort across acetate, titanium, and combination frames.
As a Korean brand, MARCH brings the global appeal of K-culture to eyewear. Our frames are regularly featured through K-drama placements and celebrity partnerships, driving strong brand awareness and consumer demand in trend-driven markets. Honored with the 2024 DIOPS Technology Innovation Award, MARCH partners with distributors and optical chains across Asia — including Hong Kong, Taiwan, and Singapore — alongside some 700 optical partners in Korea. Building on this foundation, we are steadily expanding our distribution network beyond the region as we grow into a global eyewear brand.
MARCH’s 2026 collection pairs two distinct expressions of refined eyewear. Julia is a full-titanium model that captures a softly feminine mood through a gently restrained cat-eye silhouette. Temples taper gradually from hinge to tip for a delicate, minimal profile, while a subtly luminous pearl finish—echoed on the temple tips—adds a bright yet understated accent, completing the elegant character its name suggests. Theo, built around MARCH’s signature “W hinge,” is defined by a slim Crown Panto shape that honours the classic’s balanced proportions. Light in weight and finished with MARCH’s delicate line work, this unisex frame settles naturally onto any face and arrives in two trend-conscious colourways for 2026: Clear Khaki and a warm Dark Brown tortoiseshell. Together, Julia and Theo balance heritage craftsmanship with a modern, effortless sensibility.
❇︎
MASUNAGA since 1905
Booth no.: GH-B13
Brand Origin: Japan
Company: Koki Masunaga Optical (Hong Kong) Co., Limited
Email: [email protected]
Tel: +852-2771 0282
Masunaga Optical premiered the eyewear production in Fukui, Japan in 1905. The company founder Gozaemon Masunaga brought in skilled craftsmen form Osaka and Tokyo with the ambition of setting the optical industry solidly in place in Fukui. The birth of the “MASUNAGA since 1905” collection, pays tribute to the classic and timeless designs of Masunaga’s own historical frames.
“MASUNAGA since 1905” is an eyewear brand which pursue beautiful frames with the concept of “timeless elegance”. It expresses the spirit of Less is more. The essence and beauty of MASUNAGA in every detail is expressed through the skill and the quality cultivated over 100 years.
MASUNAGA unveils its latest collection, showcasing an unwavering pursuit of a century of Japanese craftsmanship:
▲ ARCO: ARCO is defined by a softly rounded silhouette where balanced proportions and refined simplicity come together in effortless harmony. The elegant saddle bridge enhances the frame’s natural flow, while the lightweight acetate construction ensures exceptional comfort for everyday wear. On Color #35 BLUE, the harmonious interplay of translucent acetate and polished gold details reflects MASUNAGA’s enduring commitment to precision, craftsmanship, and understated elegance.
▲ Chord S: Crafted entirely from Titanium, Chord S embodies refined simplicity through its clean lines and balanced proportions. The lightweight construction offers lasting comfort, while the precisely sculpted bridge and lug create a seamless, harmonious profile. Color #52 SILVER highlights the purity of the polished titanium, accentuating the frame’s clean architectural lines and understated elegance.
▲ GMS-835: With a soft rectangular silhouette with gently rounded corners, GMS-835 offers a harmonious balance between classic proportion and contemporary restraint. The subtly arched brow line flows effortlessly into sleek, tapered lower rims, creating a lighter visual profile that enhances the frame’s elegance and wearability. Presented in Color #25 NAVY, a deep Navy finish that lends the design a quiet confidence and versatility.
▲ MINUET: MINUET features a modern geometric silhouette. Its refined construction gives the frame a sense of movement while maintaining a balanced and harmonious proportion. The softly angled shape enhances the facial contours with a sophisticated presence, blending contemporary aesthetics with timeless elegance. The subtle contrast between the earthy green tone and the luminous gold details on Color #38 GREEN/GOLD creates a distinctive yet understated expression, reflecting a quiet confidence and a refined appreciation for thoughtful design.
❇︎
P+US
Booth no.: GH-B15
Brand Origin: Hong Kong
Company: Plus Eyewear Limited
Email: [email protected]
Tel: +852-3159 4832
Founded in 2004, P+US Eyewear is a Hong Kong-based brand defined by personalization and distinctive style. Renowned for its functional stainless steel construction, P+US stands out in the eyewear industry with its unique approach. The design team prioritizes ergonomics, infusing each frame with personalized elements that seamlessly blend style and sophistication. By incorporating cutting-edge trends and innovative materials, P+US creates diverse, tasteful designs that deliver an exceptional experience. Every frame features screwless, weld-free, and flexible hinge technology, ensuring comfort, adaptability to various head shapes, and an optimized daily wear experience.
Crafted with high-strength Japanese stainless steel and premium European paint coatings, P+US eyewear offers enhanced color durability and longevity. The brand’s six distinct series, regularly updated with fresh design concepts, cater to the needs of urban lifestyles. The ZERO series embodies lightweight simplicity with a weightless feel, while the COMBO series combines reinforced structure with ultra-slim yet robust reliability.
COMBO B7 Collection:
Embodying the essence of minimalist luxury and architectural precision, the COMBO B7 collection redefines modern eyewear for the sophisticated woman. Engineered with a proprietary screwless hinge, each frame eliminates unnecessary components to deliver absolute lightness, effortless durability, and a clean, sculptural aesthetic. The seamlessly integrated two-tone temple traces a fluid, highly contoured streamline that accentuates the soft geometry of the female facial profile. Elevating the design further, precise milling along the inner rim subtly uncovers delicate color contrast, creating an extraordinary depth of detail that responds beautifully to changing light. By harmonizing technical mastery with understated elegance, COMBO B7 stands as a testament to discreet craftsmanship and contemporary design.
❇︎
PLASTA
Booth no.: GH-B22
Brand Origin: Republic of Korea
Company: Hube Eyewear
Email: [email protected]
Tel: +82-053-383 0402
PLASTA is a high-quality eyewear brand that creates visually appealing lines by embracing the values of restrained elegance and functionality, all while capturing the diverse individuality of our customers. Our goal is to provide the finest eyewear that allows customers to express their unique identities and experience a special moment where they discover and embrace their true selves, celebrating individuality and inner diversity.
Polyetherimide (PEI), an outstanding engineering plastic, forms the core of our glasses. Through extensive research and development in original design and injection technology, we manufacture slim, flexible products that deliver lightweight and comfortable glasses to our consumers.
PLASTA introduces its latest Urbanest Series, a seamless fusion of “Urban” and “Nest” designed for city dwellers seeking balance and comfort amidst the ever-changing rhythm of the city. Combining contemporary urban aesthetics with effortless wearability, each frame is designed to move naturally through everyday life. The dual-injection front construction provides a stable, refined fit, while clean lines and thoughtful details bring a quiet sophistication to every look. More than eyewear, Urbanest is an expression of modern city living—composed, comfortable, and distinctly your own.
❇︎
VIAMOF
Booth no.: GH-C21
Brand Origin: Republic of Korea
Company: MX Nexus Co., Ltd.
Email: [email protected]
Tel: +82-507-14845488
Rather than treating eyewear as a fixed, finished object, VIAMOF separates what should remain from what can evolve. At its core is a single, precisely made core frame. Around it, interchangeable MOFFER™ fronts and temple modules allow the eyewear to be recomposed for different styles, purposes and moments. This minimal structure gives customers more possibilities without multiplying complete frames.
For VIAMOF, modularity is not an additional feature. It is a considered approach to design and ownership: retaining a well-made foundation, changing only what is needed and allowing the system to develop over time. This creates a more resource-conscious alternative to repeatedly replacing complete products, while preserving individuality and creative choice.
The name VIAMOF brings together VIA and MORPH—a continuing path shaped by transformation. Founded in South Korea and developed since 2018 through Italian R&D and Korean precision engineering, VIAMOF has evolved this idea into an internationally recognised modular eyewear system.
❇︎
VYCOZ
Booth no.: GH-C15
Brand Origin: Republic of Korea
Company: Jeongs Optical
Email: [email protected]
Tel: +82-2-2214 2001
VYCOZ crafts functional eyewear independently, drawing inspiration from fundamental values and practicality. We deliver aesthetic purity through simple and natural silhouettes. We take pride in offering modern frames that combine professional engineering with skillful craftsmanship.
GENTLEKIDS is a VYCOZ kids’ collection designed around the facial features and wearing environment of children under 10. Its key feature is a highly adjustable fitting system that allows both the temples and nose pads to be precisely adjusted. This provides an optimized fit for different facial shapes and bridge heights, while allowing the lens position and wearing stability to be carefully fine-tuned. This flexible fitting structure is particularly ideal for high-prescription and myopia-control lenses. It enables precise lens positioning and fitting conditions, supporting the accurate lens processing required for children’s vision care.
❇︎
WUKONG EYEWEAR
Booth: GH-B17
Brand Origin: China
Company: Lipo Optical International Group Limited
Email: [email protected]
Tel: +86-15919979309
Wukong Eyewear is a fashion eyewear brand created by Huiming Eyewear Group, built on 26 years of technical expertise. Blending Eastern aesthetics with modern design, Wukong is crafted for young people aged 12–18, offering both everyday comfort and a distinctive sense of self-expression.
More than enhancing the way you see the world, Wukong inspires the next generation to embrace their confidence and let their individuality shine.Never conforming. Never limited. Wukong accompanies every young individual as they write their own story of growth. Wukong Eyewear — Witness the extraordinary, one frame at a time.
VOS | HKTDC Hong Kong International Optical Fair 2026
Fair Date & Opening Hours
4 Nov (Wed) | 9:30am – 6:30pm
5 Nov (Thu) | 9:30am – 6:30pm
6 Nov (Fri) | 9:30am – 5pm
Venue: Grand Hall 3F, Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong
Admission: For trade visitors aged 18 or above only. Onsite Registration Fee: HK$100 per person (Free for e-Badge registration and pre-registered buyers)