Luxury fashion house Prada has officially joined forces with global fashion eyewear brand Gentle Monster to launch a highly anticipated, limited-edition collaboration collection. Melding Prada’s sophisticated design language with Gentle Monster’s characteristically bold and inventive perspective, the new collection offers a stunning reimagination of high-end eyewear.
To mark the historic release, Japanese actor and Prada brand ambassador Kentaro Sakaguchi stars in the official campaign, bringing an evocative, surrealist vision to life.
A Narrative-Driven Campaign: Moving Between Reality and Imagination
The creative framework of the campaign centers around the concept of a “Book.” Serving as a metaphor that blurs the lines between reality and fiction, the visuals follow Kentaro Sakaguchi as he unlocks five surreal elements through his fingertips: Earth, Water, Fire, Air, and Love. This poetic narrative weaves an artistic story that beautifully mirrors the depth and innovative spirit of the eyewear designs.
Sculptural Aesthetics and Iconic Details
The collaboration features three distinct frame designs that balance quiet strength with sharp, modern lines. A major highlight of the collection is the meticulous craftsmanship of the titanium temples. The temples gracefully integrate Prada’s iconic triangle logo while preserving Gentle Monster’s signature structural, avant-garde aesthetic—giving the eyewear a layered, three-dimensional presence.
Alongside the timeless classic colors, this limited-edition collection also introduces a series of exclusive colorways unique to this partnership.
Availability
JAPAN EXCLUSIVE POP-UP
PRADA TOKYO AOYAMA FLAGSHIP STORE
5-Chome-2-6 Minami-Aoyama, Minato City, Tokyo
Opening on July 3
GENTLE MONSTER TOKYO AOYAMA
5-Chome-3-2 Minami-Aoyama, Minato City, Tokyo
Opening on July 3
JAPAN LAUNCH – Offline July 6 and Online July 7
KOREA LAUNCH – Offline and Online July 31
CHINA LAUNCH – Offline and Online September 12
Discover more on Prada.com and gentlemonster.com