The 2025 Xiamen International Optics Fair successfully concluded on November 22. Over three days, more than 800 domestic and international brands gathered, attracting professional buyers who came to witness the unveiling of new products, share insights, and collaboratively shape the future of the eyewear industry.
▌More Cutting-Edge Innovations
This year’s expo deeply integrated the industry chain, presenting a one-stop showcase of premium products from branded eyewear, smart wearables, functional lenses, to optical services. Special exhibition areas highlighted “Design, Intelligence, Sports, and Optometry,” focusing on cutting-edge achievements in frame design, lens technology, AI applications, and myopia prevention, making innovation accessible.
1 / Frames
The exhibition featured a rich variety of frames, presenting a panoramic platform that blends classic and cutting-edge styles with technology. Leading international brands, including EssilorLuxottica, Kering Eyewear, Safilo, Marcolin, De Rigo, Eternal, and others, showcased their new products. By combining innovative design language with state-of-the-art optical configurations, they established industry benchmarks for quality and trends.
Domestic brands also demonstrated dual strengths in design and craftsmanship. Notable names like Bolon, Helen Keller, and others showcased a diverse range, featuring materials from titanium to composites, covering markets in business, fashion, sports, children, and seniors, and exhibiting core processes and forward-looking designs that drive industry upgrades.
A highlight of this year’s expo was the smart glasses display, featuring products from brands like Rokid, Huawei, and Xiaomi, among others, showcasing AR displays, AI interaction, and health monitoring technologies. Attendees had the chance to experience interactive scenarios that blend virtual and reality, offering insights into the future of visual technology.
2 / Lenses
The lens exhibit gathered industry technology leaders like Essilor, Dai Guangming, and others, showcasing innovations in free-form personalized lenses, myopia prevention for youths, photochromic lenses, and polarized lenses for driving. These solutions addressed both daily protection and professional vision needs.
3 / Optometry
Focusing on eye health, the optometry section featured renowned enterprises like Nidek and key ophthalmology hospitals, showcasing digital testing equipment, myopia management solutions, visual training systems, and devices for treating dry eye. This built a comprehensive optical service ecosystem covering screening, intervention, and management.
4 / Brand Support
The brand support area gathered core companies in the supply chain, showcasing technological innovations in packaging, accessories, raw materials, and manufacturing equipment, reinforcing brands’ competitive edge from the source.
▌More Major Announcements
The Xiamen International Optics Fair has become a significant stage for international brand launches and annual events. Leading industry companies and emerging brands presented innovative products and hosted a series of high-profile activities, including:
▲ PORTS Eyewear 2026 Fashion Showcase
▲ BOLON and Rokid’s joint launch of AI smart glasses
▲ Chopard and Porsche Design’s launch of limited-edition eyewear
▲ LIPO’s launch of new smart glasses
▌More Thought Leadership
With the theme “More Insights,” the Xiamen International Optics Fair is building a multidimensional platform for product display and idea exchange, gathering industry elites to share insights through forums and launch activities, continuously energizing the industry.
1 / 5th Eyewear Industry Lukou Forum
The forum centered on “Foresee ・ Vision” featured industry leaders discussing themes like “The Core of Future Competition: Efficiency” and “New Consumer Drivers: Differentiation and Value Renewal,” addressing industry pain points and developmental challenges.
2 / 2026 Eyewear Trend Release Conference
As a hallmark event, this conference will present authoritative trend analyses by WGSN’s trend director and feature various brands, showcasing immersive fashion shows that bring 2026 eyewear design languages and styles to life.
3 / 2025 Fujian Vision Health Forum
Focusing on eye health issues for the elderly and children, the forum will gather experts to discuss topics related to vision health for seniors and myopia prevention for youths, promoting collaboration and quality improvements in eye health services.
4 / Children’s Eyewear Brand Show Time
This year’s unique event will showcase children’s eyewear brands like Bolon and LIPO in a children’s fashion show, enhancing interaction and collaboration within the industry and fostering ongoing innovation.
5 / Smart Glasses Forum
With the deep integration of AI and AR technology, smart glasses are evolving from a niche product to everyday equipment. This year, a special forum will explore how smart glasses can penetrate mainstream markets.
▌More Immersive Experiences
Building on last year’s success, this year’s Xiamen Eyewear Expo continues to offer a thrilling raffle event with luxury prizes worth over a million RMB, including high-end digital products, to sincerely reward every attendee.
▌More Ecological Connections
This expo successfully invited international procurement teams from Malaysia and Japan, connecting over 5,000 domestic retailers and introducing diverse channels like ophthalmological institutions and cross-border e-commerce, creating a new open and symbiotic global eyewear industry ecosystem for more effective business connections.
