Top-tier Japanese icon Takuya Kimura has officially become the global brand ambassador for OWNDAYS, Japan’s leading fast-fashion eyewear chain. Last week, the brand simultaneously launched its themed campaign in Japan and Taiwan, centered on the concept of “The Evolving Adult,” showcasing the powerful collision between black-framed glasses and mature charisma!
“Black Tears”: The Profound Texture of Adulthood
The campaign film titled “Black Tears” constructs a unique otherworldly atmosphere using light, shadow, and color to evoke textures of rock and metal. Takuya Kimura appears wearing black-framed glasses, exuding an extraordinary presence. The phrase “Black Tears” serves as a metaphor—for adults who, having swallowed the full spectrum of joy, anger, sorrow, and happiness, still face the world with composure. It represents the deep emotional richness unique to “the evolving adult”: understated yet powerfully resonant.
The “BACK in BLACK” series, designed with black as its core tone, comprises a total of 19 styles: 6 metal frames, 10 acetate frames and 3 sunglass models. The collection covers a wide variety of shapes—including round, square, bold thick frames, and browline styles—offering diverse aesthetic options. The sunglass lineup combines fashion and functionality, featuring photochromic lenses that adapt to light conditions and the innovative “SNAP” front-clip system that transforms regular glasses into sunglasses in one second.
This series infuses the timeless allure of black throughout every piece, making it easy for wearers of all face shapes and frame preferences to find their perfect classic black pair.