The American smart eyewear brand Chamelo has rapidly risen to prominence internationally over the past two years, thanks to its innovative color-changing lens technology and stylish designs, attracting numerous European and American celebrities and influencers. Chamelo is directed and endorsed by former NBA star Stephon Marbury, and the brand has recently entered the high-end department store Lane Crawford. With strong celebrity influence and brand resources, Chamelo has maintained high popularity on social media.
Earlier, the brand shared a clip on Instagram where Scarlett Johansson, along with fellow “Jurassic World Rebirth” actors Jonathan Bailey and Rupert Friend, were amazed by Chamelo’s color-changing sunglasses, prompting many netizens to express their desire to buy them! In another earlier video, popular Latin singer Bad Bunny tried on the Chamelo color-changing glasses and humorously placed them in his pocket without saying a word. Let’s explore Chamelo’s innovative technology and best-selling styles.
Chamelo began to gain attention last year when its revolutionary High-TechTint technology was named one of Time Magazine’s Best Inventions of 2024. This technology uses flexible liquid crystal film as lens material, allowing for instantaneous adjustment of lens transparency within 0.1 seconds, making it 1800 times faster than traditional photochromic lenses. Users can easily adjust the lens tint according to any occasion, weather, or mood by simply tapping a micro-touch button on the temple or using a mobile app, greatly enhancing convenience.
As the brand developed, Chamelo launched its advanced Prismatic technology, allowing users to instantly switch between four lens colors—light gray, blue, purple, and red—at the speed of 0.1 seconds by pressing a button on the temple, adding more possibilities to fashion styles. The most popular model, Aura, combines stylish design with both Prismatic (multi-color switching) and Eclipse (enhanced light adjustment) technologies. Aura features a rimless square design that is simple and fashionable, with lenses that can switch between four colors, making it a favorite in the fashion scene.
Aura also includes IPX4 waterproof functionality, scratch-resistant coating, and impact resistance, making it an ideal choice for everyday wear and outdoor activities. According to the official website, the battery life of the four-color switching glasses can support 47 hours of color changing, charging to 80% in just 30 minutes with a USB-C cable, making it convenient for extended wear.
The Aura stands out in the smart eyewear field, with a stylish design and a highly shareable color-changing feature that easily creates buzz on social media. With its Prismatic technology, Chamelo has also won a CES Innovation Award this year, paving a star-studded path for the brand. Additionally, the Aura Rx, launched at CES this year, is the world’s first instant color-changing smart glasses that can accommodate prescription lenses, supporting +100 to -600 degrees, allowing nearsighted and farsighted users to experience this blend of high-tech and fashion aesthetics.
In addition to Aura, you can also check out Chamelo’s Music Shield series, which features single-color depth adjustment technology focused on auditory experiences. This series includes built-in hidden speakers and microphones with sound leakage protection, ensuring user privacy. The efficient design allows users to enjoy clear sound quality even in noisy environments. The sporty design is perfect for fitness enthusiasts.
If you’re interested, you can browse more styles on the Chamelo website. Hong Kong readers can purchase them at OPTICAL 88, eGG or Lane Crawford.
Instagram: @hellochamelo