The MIDO International Eyewear Show in Milan has always been a focal point for the global eyewear industry. With less than two months to go until the next edition, the event will introduce four significant changes to provide visitors with an even more engaging and innovative experience.
#1 The Design area: a realm of creativity and vision
The Design Area, comprised of Halls 2 and 4, will not only continue to serve as a venue for the most visionary and creative entities in the industry but will also undergo reorganization of the spaces in 2025 that will allow MIDO to welcome a significant number of new exhibitors and the expansion of some stands. In addition, the return of some notable past exhibitors will further elevate this already extremely popular and highly appreciated area.
#2 New location for the Academy
The Academy – a sought-after area featuring companies whose focus is on designer originality and creativity – is relocating. From pavilion 2, it will return to pavilion 6, historically set aside for Tech. This change marks a new phase for the Academy, that will bring creative energy to an area focused on technological innovation. The synergy between these two vital forces – design and technology – will offer visitors a unique experience, inspiring new connections between cutting-edge styles and technical advances.
#3 The piazzas: nerve centers of the show
Even the piazzas, MIDO’s nerve centers, will undergo some alterations. The famous Fashion Square, crossroads for the big brands and a magnet for connoisseurs of fashion and luxury, will be updated to make it more functional. Special attention will be focused on the piazzas in pavilions 2-4, cornerstone of the Design area. These spaces, which have consistently embodied creativity and innovation, aim to further enhance the visitor experience and thus strengthen their role as the epicenter of visionary trends.
#4 Renaming of Otticlub area
The Vision Stage: this is the new name of the Otticlub area featuring MIDO workshops, seminars, conferences, events and round tables. Its renaming signifies a new phase of evolution and growth, and marks a pivotal shift in positioning, intended to reflect the expansion of its activities and to emphasize the core essence of this space as a place of dialog and discovery.
The next edition will boast a calendar full of events designed to offer participants many opportunities for professional development and personal growth. Topics like digitization, innovation, social responsibility, Made in Italy, sustainability, empowerment of women, and market trends will be at the heart of the seminars and workshops.
The 2025 Milan Eyewear Show is highly anticipated, with numerous changes set to bring new vitality and opportunities to the industry. Both exhibitors and visitors will surely have a rewarding experience at this exhibition feast!
MIDO 2025
Dates：2025.2.8-10
Location：FIERA MILANO, Strada Statale del Sempione, 28, 20017 Rho – Milan
Website：www.mido.com
Photo: MIDO 2024