MIDO 2021 Presents The First Digital Edition | A New Fully Immersive Web-based Format

Milano Eyewear Show (MIDO) – the leading international trade fair in the eyewear sector, an exceptional annual event where all aspects of the eyewear business are presented, was cancelled last year due to the pandemic. This year, with comprehensive preparation, MIDO is presenting to the whole industry a digital edition on a platform on 5/6/7 June 2021, to facilitate possible b2b exchanges between companies.

This epoch-making digital edition has been successfully launched on June 5th. From this day, MIDO 2021 features a three-day live program to share projects and proposals, analyze economic and social themes, discuss trends through high-profile figures and interactive events – flanked by the commercial platform where exhibitors and buyers can meet virtually. Virtual talk shows speakers are experts or representatives from different areas (Eyewear, Design, Fashion, Photography, Food and Architecture). Users of the platform can watch the shows or take part in other digital events from the comfort of their own home. Jordan Chun, Sales and Marketing Director of V.MAGAZINE is also invited to be the speaker to share point of view of the eyewear industry.

Giovanni Vitaloni, President Mido and Anfao, Albert Watson, photographer and other industry experts shared their views about the theme of “Wonders are ahead” on June 5th.
Jordan Chun of VMAGAZINE is invited to share his views about the eyewear industry.

B2B activities are in full swing on the platform which, in addition to hosting the events, puts buyers and exhibitors in touch with each other, through December 31st, in anticipation of the February 2022 in-person edition. Until December 31st, users can still receive information from different exhibitors on the platform, share news on the NEWS page, use the instant messaging system to contact exhibitors and the media, and network with other attendees on LOUNGE. Across 24 time zones, it facilitates meet-ups for exhibitors and visitors from around the world, proof of the tangible business and trade opportunities that MIDO offers.

The virtual BeStore awards ceremony was held 6th June, honoring the best optical shops in the world. For this, its 6th edition (and first digital edition), the international jury – made up of manufacturers and designers, art directors and industry experts – evaluated the shops’ atmosphere and furnishings as well as purely technical aspects.

The BESTORE DESIGN award went to Kempkes Optiek, by Carlo van Kleij (the Netherlands), as the most outstanding store in terms of lay-out, materials, design, furniture and overall atmosphere that contribute to a not-to-be-missed shopping experience.

The BESTORE INNOVATION award went to Optician Store by Romica Romascu (Romania), for transformation of customer service, interaction with customers and suppliers and handling of communications, as well as the history of the store and its professional, human and emotional dimensions.

This year, a new category was added: the Your BeStore award. Users of the MIDO 2021 digital platform can still vote for their favorite optical shop in the Contest section. The recipient of the highest number of votes will be announced on June 8th.

Winner of the BESTORE DESIGN Award: Kempkes Optiek (The Netherlands)
Winner of the BESTORE DESIGN Award: Kempkes Optiek (The Netherlands)
Winner of the BESTORE INNOVATION Award: Optician (Romania)
Winner of the BESTORE INNOVATION Award: Optician (Romania)