MIDO Announces New Dates For The 50th Anniversary

The COVID-19 public health crisis around the world has continuously worsened. Italy is one of those European countries that has been tremendously hit. MIDO, the leading global eyewear trade show that is held in Milan, was planning to reschedule the event in July, now makes an announcement that the 50th edition of the event will be moved to 2021 and will take place from Saturday 6th to Monday 8th of February at Rho Fiera Milano, about three weeks earlier than usual.

The ongoing Covid-19 pandemic in Italy and its swift spread to the rest of the world, along with doubts about when the crisis will normalize globally, have forced us to make the painful, but crucial, decision to safeguard exhibitors and visitors, buyers and stakeholders, staff and everyone involved in the organization, management and operation of the show,” said MIDO President Giovanni Vitaloni. “The 50th anniversary edition is being moved to 2021 and we are convinced it will bring a new lease on life to the eyewear industry in Italy and abroad. Our focus, and that of all industry professionals, is to inject new vitality into a healthy economic system that – although slowed by the public health crisis – has never lost its driving force.”

While awaiting MIDO 2021, the MIDO4U digital platform is a key resource that connects exhibitors (who choose to do so) with international buyers. “Of course, the digital platform cannot replace an actual fair, where people can mingle and talk business, continued Vitaloni, but it is an accessible means of real, albeit virtual, interaction that ensures the industry a viable way to continue to build business relationships.”

“We look forward to seeing you February 6, 7, 8, 2021. Take care.”