If you’ve ever admired the effortlessly cool eyewear worn by K-pop megastars like BTS, Song Hye-kyo, Park Bo-gum, or (G)I-DLE’s Miyeon, we have some exciting news for you! Korean cult fashion eyewear label PROJEKT PRODUKT has officially arrived in Hong Kong. Built around the philosophy of “Modern and Wearable,” PROJEKT PRODUKT doesn’t view glasses as over-the-top statement props. Instead, they craft them as natural extension of your daily style—blending cutting-edge Korean fashion with sophisticated, minimal aesthetics.
The Perfect Balance of Science and Style
Founded by professional optometrist Lee Hyun-ho, the brand sits right at the intersection of ergonomics and high fashion. Combining deep structural expertise with a keen eye for design, Lee creates frames that are as comfortable as they are stylish.
Specifically tailored for Asian facial features, every pair uses ultralight titanium and premium acetate to deliver a weightless fit alongside bold, progressive silhouettes. Season after season, PROJEKT PRODUKT breaks gender boundaries with fresh geometric lines and thoughtful architectural details.
6 Must-Have Frames to Elevate Your Look
▼ ND2
An inverted semi-rimless cat-eye frame with smooth, dynamic lines flowing from the temples to the front. The bold titanium structure gives it impressive substance, while playful tinted lenses add a vibrant, unique personality.
▼ ND11
A personal off-duty favorite of actor Park Bo-gum. With its sleek, minimal lines and sculpted edges, ND11 exudes a clean, gentle luxury. Subtle metal logo accents complete the sophisticated design.
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▼ ND14
Bring a touch of vintage French romance to your everyday wardrobe with these elegant oval optical frames—frequently spotted on screen queen Song Hye-kyo. Featuring an ultra-slim frame and lightweight metal temples, it offers a flattering fit that beautifully frames the face.
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▼ ND CC1(S)
Trendy flat-oval frames are perfect for softening sharper facial features. The ND CC1(S) combines a high-fashion presence with a subtle retro, intellectual vibe, cleverly mixing contrasting materials for a distinctive edge.
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▼ ND21
Future-forward aesthetics meet structural design in this semi-rimless oval frame. Featuring a seamless metal outline and striking “floating” lenses, it instantly catches the eye. Matte finishes at the bridge and hinges add a refined, contemporary touch.
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▼ RS18
Loved by Park Bo-gum and BTS’s V, the RS18 matches their effortless, high-street style perfectly. It reimagines a classic trapezoid shape with a keyhole bridge and subtle stud accents. Perfectly balanced between frame and temple, it offers an ultra-lightweight feel for effortless cool.
Where to Buy
The new collection is now available at authorized retailers across Hong Kong.
- Distributor Enquiries: Chang’s Optical Asia Ltd
- Phone: +852 2369 0111
- Email: [email protected]
- Official Website: https://en.projektprodukt.co.kr/