Introducing the new Chloé eyewear collection of sunglasses and optical frames. Comprising a range of shapes that are fluid and ligh-weight, luminous and graceful, each style exudes grace and attitude while elevating the Maison’s vision of modern femininity. The season’s palette of warm nuances and vivid accents is complemented by signature gradient lenses, with crafted embellishments enhancing the couture aesthetic. In the spirit of the Chloé Alphabet, styles are given a distinctive name that adds to their character.
Directed by Mario Sorrenti, the new Chloé Eyewear campaign for Summer 2021 is an alluring expression of the “See with Optimism” concept unveiled in the previous seasonal campaign: an uplifting revelation uniting all women in a shared vision of strength and freedom. The Italian master of fashion photography lends his distinct use of colour and light to an intimate narrative in which Chloé’s fluid forms and delicate shades are imbued with modern femininity, elegance and grace.
▲ The signature Gemma sunglass styles featured in the campaign is a soft geometric frame crafted from lightweight metal that is embellished with a stained-glass effect and finished with glowing accents of colour.
Other styles from 2021SS collection：